Consumer ABCs: Women's Weeklies

10 Aug 2017  |  Ellen Hammett 
Consumer ABCs: Women's Weeklies

H Bauer Publishing’s Take A Break Series - the publisher's special editions - shone out in an otherwise sad and struggling women’s weekly market for the January to June 2017 period, with an 11.8% yearly increase in circulation.

The special editions were also down by just -2.9% period-on-period (PoP) - one of the smallest declines in a loss-heavy market (the regular Take a Break magazine suffered with the rest and was down -5% PoP and -8.4% YoY).

Meanwhile, in a sign that people still Love It! (sort of), ACH Publishing's Love It! - although at the bottom of the table with a circulation of around 82,800 - was the only title in the weekly market to post both period and yearly increases in circulation, up 0.1% and 3.5%, respectively.

Unfortunately, there is little positive news to report elsewhere, with the majority of titles continuing to post declines - many of them steep - in circulation.

Now reported the biggest decrease in combined print and digital circulation - down -17.3% PoP and -20.8% YoY.

The Time Inc-owned mag currently has a circulation of just over 86,800 - the second-lowest figure of all the weekly titles recorded.

Time Inc titles performed badly elsewhere as well, with Woman down -11.7% PoP and -17.6% YoY, Pick Me Up down -10.4% PoP and Chat - the third most popular title in the market (not including Northern & Shell Titles Group, which combines all N&S titles) - down 9.2%.

Woman’s Weekly, however - which ranks second in the table with a circulation of around 267,100 - posted one of the smaller declines over the period, down -3.3%.

Northern & Shell titles are also on a slippery slope, with Star down -12% PoP, New! down -10.7% PoP and OK! Magazine down -10% PoP. Overall, Northern & Shell Titles Group was down -10.8% PoP and -11% YoY with a combined circulation of nearly 462,100.

Bauer titles haven't escaped lightly either - with Closer’s circulation declining -12.2% over the period and -19.8% YoY, and Heat down -12% PoP and -16.6% YoY.

Print & Digital (Gross) Total Print Circulation Total Digital Circulation
Title Publisher Jan - Jun 17 % PoP % YoY Jan - Jun 17 % PoP % YoY Jan - Jun 17 % PoP % YoY
Take a Break H Bauer Publishing 515,019 -5.12 -8.43 515,019 -5.12 -8.43 n/a n/a n/a
Northern & Shell Titles Group Northern & Shell PLC 462,092 -10.79 -10.98 451,313 -11.34 -11.47 10,779 20.79 15.44
Woman's Weekly Time Inc. (UK) Ltd 267,081 -3.30 -6.04 267,081 -3.30 -5.93 n/a n/a n/a
Chat Time Inc. (UK) Ltd 225,436 -9.20 -11.43 225,436 -9.20 -11.17 n/a n/a n/a
That's Life H Bauer Publishing 204,065 -6.12 -7.31 204,065 -6.12 -7.31 n/a n/a n/a
Closer Bauer Consumer Media 196,126 -12.19 -19.78 191,621 -12.83 -20.76 4,505 27.80 68.85
The People's Friend D C Thomson & Co Ltd 186,817 -3.85 -7.55 186,817 -3.85 -7.55 n/a n/a n/a
New! Northern & Shell Magazines Ltd 184,021 -10.70 -15.15 180,440 -11.31 -15.37 3,581 36.99 -2.02
Woman Time Inc. (UK) Ltd 183,872 -11.66 -17.62 183,872 -11.66 -17.39 n/a n/a n/a
Woman's Own Time Inc. (UK) Ltd 170,385 -7.99 -10.95 170,385 -7.99 -10.67 n/a n/a n/a
OK! Magazine Northern & Shell PLC 170,231 -10.06 -3.49 164,508 -10.69 -4.31 5,723 12.92 27.83
Take a Break Series H Bauer Publishing 165,046 -2.94 11.84 165,046 -2.94 11.84 n/a n/a n/a
Bella H Bauer Publishing 161,647 -2.59 -8.16 161,647 -2.59 -8.16 n/a n/a n/a
Best Hearst Magazines UK 130,506 -6.54 -8.64 127,952 -7.22 -9.84 2,554 47.46 173.16
Real People Hearst Magazines UK 124,859 -10.95 -11.71 123,371 -11.30 -12.35 1,488 31.56 124.43
Pick Me Up Time Inc. (UK) Ltd 121,503 -10.41 -8.97 121,503 -10.41 -8.74 n/a n/a n/a
Heat Bauer Consumer Media 120,175 -11.94 -16.59 116,095 -13.32 -18.25 4,080 60.82 97.58
Star Northern & Shell PLC 107,840 -12.06 -14.31 106,365 -12.38 -14.67 1,475 18.76 22.41
Reveal Hearst Magazines UK 100,685 -9.95 -11.61 98,018 -10.83 -12.97 2,667 41.49 108.36
My Weekly D C Thomson & Co Ltd 98,814 -2.96 -1.54 97,609 -3.48 -2.34 1,205 70.68 191.06
Now Time Inc. (UK) Ltd 86,838 -17.25 -20.81 86,838 -17.25 -20.29 n/a n/a n/a
Love It! ACH Publishing 82,830 0.12 3.50 82,830 0.12 3.50 n/a n/a n/a
Total n/a 4,065,888 n/a n/a 4,027,831 n/a n/a 38,057 n/a n/a
ABC

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