Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.

New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.

Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter. 

UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.

There is just one day left to enter The Media Leader’s only awards scheme.