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Opinion

Raymond Snoddy

"For one general election only, it will be the communicators What Will Win It"

10 March 2010 - Raymond Snoddy wonders if the media can turn around the coming general election, and if so, whether Murdoch has lost his normal touch. "By coming out so early and so ostentatiously for Cameron, The Sun may have indulged in a little premature political ejaculation" ...

The BBC's Strategic Review is a masterpiece of self-interest

3 March 2010 - Raymond Snoddy on the BBC's "beautifully crafted" Strategic Review, designed "to give critics as few grapple holds as possible".

Not another marketing body, surely?!

24 February 2010 - Raymond Snoddy on FaceTime, the newly launched marketing body for the 'multi-billion pound live events industry' that has "been born into an overcrowded world of media marketing agencies with multi-million research budgets and all saying Me, Me, Me simultaneously"...
Archive available to subscribers.

Media Commentators

IPA: Media, Advertising and Word of Mouth

IPA: Media, Advertising and Word of Mouth

22 February 2010 - Ed Keller, CEO of the Keller Fay Group, explains why word of mouth and advertising are not at odds with each other but instead go hand in hand...
MADMen - Whatever happened to the all powerful adman?

MADMen - Whatever happened to the all powerful adman?

9 February 2010 - In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, questions the world of advertising and his humble place within it...
The mobile phone: Gateway to the future

The mobile phone: Gateway to the future

3 February 2010 - Jim Marshall: The mobile phone is about to have a revolutionary impact on all forms of human communications, providing real convergence and potentially harnessing the power of all the advertising media in one place and more.
Archive available to subscribers.

Weekly Columnist

Can mobile advertising look to the web for success?

Can mobile advertising look to the web for success?

10 March 2010 - In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.
Achieving the Holy Grail of great branded content

Achieving the Holy Grail of great branded content

10 March 2010 - Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.
Will Facebook Credits finally change the game for media content micropayments?

Will Facebook Credits finally change the game for media content micropayments?

3 March 2010 - Toby Beresford, commercial director for London creative agency Nudge Social Media, says Facebook Credits could change the way we view micropayments.
Archive available to subscribers.

Research Focus

TGI: Top executives' media consumption

TGI: Top executives' media consumption

Yesterday - Top executives (Chairman, CEO, MD, Deputy MD) can be an elusive target for advertisers due to their busy work schedule and travel commitments. Data from the Premier TGI survey of AB adults can help marketers reach this valuable group.
Whitevector: Top Buzzwords - a new approach to SEM

Whitevector: Top Buzzwords - a new approach to SEM

25 February 2010 - Whitevector's latest research focus report explains how 'Top Buzzwords' can maximise your search engine marketing and optimisation...
IPSOS: The future of radio... an industry view

IPSOS: The future of radio... an industry view

18 February 2010 - Our latest research piece from Ipsos MediaCT asks a select group of UK radio industry leaders how they see the future of radio in a digital Britain ...
Archive available to subscribers.
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Opinion

Raymond Snoddy"For one general election only, it will be the communicators What Will Win It"
Achieving the Holy Grail of great branded contentDean BakerAchieving the Holy Grail of great branded content

Latest Data Round-ups

Data Diary

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National Newspapers
12:00  12 Mar 2010February 2010
12:00  12 Mar 2010February 2010
12:00  16 Apr 2010March 2010
12:00  14 May 2010April 2010
12:00  11 Jun 2010May 2010
12:00  16 Jul 2010June 2010
12:00  13 Aug 2010July 2010
12:00  10 Sep 2010August 2010
12:00  15 Oct 2010September 2010
12:00  12 Nov 2010October 2010
12:00  10 Dec 2010November 2010
Consumer Magazines
12:00  12 Aug 2010January - June 2010
Regional Newspapers
12:00  26 Aug 2010January - June 2010
More
Topline Figures
27 May 2010March 2010
27 May 2010March 2010
26 Aug 2010June 2010
25 Nov 2010September 2010
24 Feb 2011December 2010
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Readership Breakdowns
1 Jun 2010March 2010
1 Jun 2010March 2010
31 Aug 2010June 2010
29 Nov 2010September 2010
28 Feb 2011December 2010
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RAJAR Release
13 May 2010Q1 2010
13 May 2010Q1 2010
5 Aug 2010Q2 2010
28 Oct 2010Q3 2010
3 Feb 2011Q4 2010
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