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Opinion

Raymond Snoddy

12 June 2013 - As Greece's national broadcaster is pulled off the air, there have been warnings the BBC could suffer a similar fate. Should we be worried? In the obvious sense, there is no danger - but there have always been pressures and they could be about to get worse says Raymond Snoddy.

5 June 2013 - From publishing to advertising, a new report from PricewaterhouseCoopers shows there is cause to be optimistic about the UK's media sector - and even the decline of magazines and newspapers is expected to ease off between now and 2017. Raymond Snoddy takes a look at the figures and notes that confidence begets confidence - and in the end becomes self-fulfilling...

29 May 2013 - As Twitter announces a new TV advertising platform and Facebook comes under fire for driving users away with 'irritating' marketing strategies, what does the future hold for the social media giants? Raymond Snoddy investigates, and warns that social media networks have to be very smart and careful if they are not to put at risk what has been achieved...

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Dominic Mills

17 June 2013 - Last week ITV announced that it will become the first commercial broadcaster to give mobile viewers the option - at a price - to watch catch-up content without ads. It's an interesting test of an increasingly important part of the media eco-system, but is it really going to work? Whatever happens, you can bet ITV's competitors will be watching like hawks says Dominic Mills

12 June 2013 - After a peaceful, media-free week in Turkey, Dominic Mills is back with a Tango flavoured war-cry as he takes a look at the latest campaign from the black sheep of adland, BBH. So, can the new ads match the genius of Howell Henry's 1990 classics? Perhaps, but it'll take time and money to make it really work...

3 June 2013 - If advertisers find the hard work of getting the right celebrity and the right script for an ad too much, then the result will be a lazy, counter-productive mess, says Dominic Mills. So which two high profile actors have been lured into the latest car-crash ads?

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Media Commentators

Today - In the run-up to the sporting season, the battle between BT and BSkyB continues - and with BSkyB refusing to air its rival's multi-million pound ads, it's clear that they're taking the threat seriously, says Aegis' Jim Marshall. But what exactly is it that BT is threatening? It certainly isn't BSkyB's football coverage...

Yesterday - When we're connected, we're more accessible - but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media's Alex Wright ahead of tomorrow's Connected Consumer conference.

The influence of fictional characters on today’s young people

Yesterday - Young people are spending more time indoors and less time being active - significantly so in the last five years. As a result, young people are interacting more with fictional characters, explains Kantar Media's Alice Dunn - and capitalising on the right characters could prove lucrative for the canny marketer when it comes to engaging with young people.

Archive available to subscribers.

Weekly Columnist

Only arrogance and stupidity could have closed down Greece's state broadcaster

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Research Focus

22 April 2013 - Kantar Media's Alice Dunn this month takes a look at the 'moving house' market, and uses the latest TGI study findings to reveal what marketers need to do to effectively target this group in tough economic times.

Online time now exceeds offline media consumption globally

28 March 2013 - Consumers are now spending more time with online media than they are with traditional forms of media according to a new report from GlobalWebIndex - with global digital usage now accounting for 57% of daily media time.