Comprehensive traffic data for over 10,000 sites, alongside usage, demographic breakdowns and advertising revenue reports. Find out more.

Everyone is talking about... Chatterboxing

15 Mar 2012 |  Liz Jaques 

A new survey by TV Licensing shows that 46% of 18 to 24 year olds are 'chatterboxing' - watching a programme on television while talking to others about it online, normally via a social media platform and a second screen.

However, the 25-34 year olds are catching up, with 43% now chatterboxing, while 31% of the the 35-44 age range are using second screens to have conversations about TV.

Of under 35s who use social media, 24% enjoy social media chatter about a live TV programme, while 19% try to watch important programmes live to avoid social media spoilers. Click here for the full TeleScope research (which also includes research on live v catch-up TV).

Social TV is a growing trend, with start ups such as Zeebox, Get Glue and Miso launching all the time.

This social TV infographic reveals a number of stats from the recent Grammy awards and the Super Bowl in the US, which include the Superbowl surpassed its Twitter records with 12,233 tweets per second and 43% of iPad owners are using their tablet all or most of the time while watching TV.

Latest Online News

UK newspaper publishers, in collaboration with magazine publishers, today announced the completion of the first round of appraisals for a contemporary audience measurement system.
The independent production companies outlining a proposal to bid for BBC Three should be congratulated for their creative thinking, rather than dismissed, writes Raymond Snoddy.
As virtual reality technology finally heads for the consumer market, Lieberman Research Worldwide's global CEO Dave Sackman says it's more than just gamers that will benefit.
The festive period saw a drop for most news outlets, with just four online news platforms reporting an increase in traffic in December - with Trinity Mirror hit hardest.
The deal will see Nielsen pick up Brandbank clients including Tesco, Boots, P&G, Asda, Sainsbury's and Amazon.
James Ranson has joined native advertising company Vibrant Media as commercial director covering both UK and international markets.
In the UK, Facebook's economic impact is reported to amount to $11bn with 154,000 "jobs supported" - but critics say it is 'bold and brave' to claim so much influence.
Torin Douglas speaks with 'serial interim CMO' Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession
Newsline presents industry reaction to the findings from Quantcast, POSSIBLE, Adludio Carat and Ensighten.
Industry must push verification deeper - and work harder with agencies, clients and networks to ensure bot exclusion on DSPs and exchanges, writes Marco Ricci, CEO of Adloox.

More Latest Online News available to subscribers