Online

Comprehensive traffic data for over 10,000 sites, alongside usage, demographic breakdowns and advertising revenue reports. Find out more.

Everyone is talking about... Chatterboxing

15 Mar 2012 |  Liz Jaques 
Televisions

A new survey by TV Licensing shows that 46% of 18 to 24 year olds are 'chatterboxing' - watching a programme on television while talking to others about it online, normally via a social media platform and a second screen.

However, the 25-34 year olds are catching up, with 43% now chatterboxing, while 31% of the the 35-44 age range are using second screens to have conversations about TV.

Of under 35s who use social media, 24% enjoy social media chatter about a live TV programme, while 19% try to watch important programmes live to avoid social media spoilers. Click here for the full TeleScope research (which also includes research on live v catch-up TV).

Social TV is a growing trend, with start ups such as Zeebox, Get Glue and Miso launching all the time.

This social TV infographic reveals a number of stats from the recent Grammy awards and the Super Bowl in the US, which include the Superbowl surpassed its Twitter records with 12,233 tweets per second and 43% of iPad owners are using their tablet all or most of the time while watching TV.

Latest Online News

Conversational interfaces are getting much more sophisticated, says Rovi's Charles Dawes - and a natter with your TV is much closer than you think.
More than 80% of digital agencies now employ native advertising - but issues of scale, content creation and measurability need to be addressed, according to a new report.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at the growing ad tech battlefield, the problem of discovering new apps and expectations surrounding Apple.
They say you should never kick a man when he's down, but sometimes it is too tempting when the man on the floor has been lashing out indiscriminately for the best part of two decades...
The UK's online population fell slightly in July according to data released by online measurement company Nielsen.
When national newspapers try to sell what should be a good news story for the industry, the data is just not strong enough. Finding a solution is critical to the survival of the industry.
From Radio 1 employing vloggers to Amazon's acquisition of Twitch, we're facing a new age for video, writes Charlie Muirhead, CEO, Rightster - and it's much more engaging...
A new social media segmentation of Kantar Media's TGI Clickstream study reveals six key groups of social media users - and finds that the number of followers a brand has is largely irrelevant.
Initially for a six month period, Glanvill, a former CEO of Mindshare, will chair an advisory group, which will agree the brief for a "future-proof cross-platform measurement system".
Technology and creativity in digital out-of-home is positioning the medium as the only true multi-sensory advertising platform, says Kinetic UK's Rosh Singh.

More Latest Online News available to subscribers