Comprehensive traffic data for over 10,000 sites, alongside usage, demographic breakdowns and advertising revenue reports. Find out more.

Everyone is talking about... Chatterboxing

15 Mar 2012 |  Liz Jaques 

A new survey by TV Licensing shows that 46% of 18 to 24 year olds are 'chatterboxing' - watching a programme on television while talking to others about it online, normally via a social media platform and a second screen.

However, the 25-34 year olds are catching up, with 43% now chatterboxing, while 31% of the the 35-44 age range are using second screens to have conversations about TV.

Of under 35s who use social media, 24% enjoy social media chatter about a live TV programme, while 19% try to watch important programmes live to avoid social media spoilers. Click here for the full TeleScope research (which also includes research on live v catch-up TV).

Social TV is a growing trend, with start ups such as Zeebox, Get Glue and Miso launching all the time.

This social TV infographic reveals a number of stats from the recent Grammy awards and the Super Bowl in the US, which include the Superbowl surpassed its Twitter records with 12,233 tweets per second and 43% of iPad owners are using their tablet all or most of the time while watching TV.

Latest Online News

In the newly created role, Smith will take on responsibility for the growth of VivaKi's programmatic media buying across the EMEA region
Starcom MediaVest Group has announced the appointment of Liam Brennan as digital strategy director.
The Prime Minister has announced that online music videos will carry an age classification from October as part of a scheme by YouTube, Vevo and the British Board of Classification to protect children from "graphic content".
We can make the digital advertising landscape a much better place for everyone through transparency, control and activation, writes Tom Triscari, CEO of Yieldr.
RTL's recent acquisition of a majority stake in SpotXchange has given Decipher's Nigel Walley a nervous sense of déjà vu, reminding him of a previous broadcaster's dramatic foray into emerging digital media...
What do other audience measurement bodies think about newspaper publishers serving notice on the National Readership Survey? We hear from Route's MD, James Whitmore, for an out-of-home perspective.
New retail-focused technologies from Maxus aim to show how tech is changing the in-store experience for consumers and the impact on buyer behaviour.
Are publishers really 'dividing church and state' by accepting native advertising alongside their editorial? Dominic Mills thinks we all need to relax a bit.
Outdoor advertising is in rude health - but what's behind the success, and what innovations can we expect to see in the future? Newsline asked Mike Baker, CEO of the Outdoor Media Centre, to explain...
Bauer Media UK has appointed ex-Warner Group and LoveLive executive Sam Jones as managing director, digital.

More Latest Online News available to subscribers