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Emirates books year long ad campaign at Birmingham International Airport

1 June 2010 by Sam Howroyd
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The Birmingham AirRail Link trains displaying the new Emirates design

Emirates airline is running a new multi-format outdoor campaign at Birmingham International Airport for the next twelve months, promoting the airline's services from the city to destinations in Africa, Australia, China, the Far East and Dubai.

The campaign was created by Chemistry Communications, planned and bought by Starcom and Kinetic, and booked through Clear Channel Outdoor.

It includes creative work taking over both the AirRail Link trains and a network of 18 backlit units located along the entire exterior of both terminals.

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The two Birmingham AirRail Link trains have been completely wrapped, internally and externally, with designs featuring icons relating to each region. Complementary footage is also displayed on digital screens in each train.

Jane Ollier, director at Starcom, said: "The Birmingham AirRail Link is the perfect platform to raise awareness of Emirates' breadth of destinations flying out of Birmingham airport.

"The combination of AirRail Link, digital signage and backlit panels allow us to deliver this range message in a striking and compelling way."

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