Placing the Sun online behind a paywall is an all-or-nothing bet by News International, so you can be certain the company will be throwing a considerable amount of promotional cash at the platform to lure in and maintain readers says Dominic Mills. However, it's the newsbrand's competitors who have the most to get excited about - and whoever the first port of call for Sun readers is, the one thing they won't be doing is putting up a paywall...
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