Circulation, readership, editorial profiles and contact information for over 10,500 consumer, business, national and regional titles. Find out more.

Trinity Mirror makes further commercial appointments

19 Sep 2014 |  David Pidgeon 
Trinity Mirror makes further commercial appointments

Piers North will be joined by Jenny Thomson in helping to lead the commercial team.

Trinity Mirror has boosted its commercial division with the appointment of a further two digital advertising executives this week.

Piers North joins the business in November as digital strategy director.

In his role, North will help drive the company's digital strategy and partner with digital product development teams across Trinity Mirror.

North joins Trinity Mirror from Yahoo UK where he was strategy director, responsible for delivering the go-to-market plan for products, both consumer and advertising, and key client activation.

Additionally, Yahoo's Jenny Thomson has been appointed ad operations director.

In her role, Thomson will lead on operational support for sales, linking operations teams in London and Manchester.

Both new hires will be key members of the commercial leadership team and report into James Wildman, chief revenue officer.

"I'm thrilled to welcome Jenny and Piers to our team and look forward to working with them to further accelerate our digital advertising capabilities," said Wildman.

"Both have an outstanding track record for driving business change and building winning teams in TV, online and mobile, in the UK and internationally."

Wildman will be joining a commercially focused panel discussion at MediaTel's Future of National Newspapers event on 29 September. He will be joined by a number of other senior figures from the sector to discuss the different business models, data and ad opportunities across the newspaper groups.

For more information, please visit the events website.

Latest Press News

Yahoo's Piers North and Jenny Thomson will join the publisher's commercial division, reporting to chief revenue officer James Wildman.
For the very first time the National Readership Survey is able to show the reach of magazine brands across not only print and PC, but also mobile and tablet.
In an industry first, the NRS is now able to report newsbrand readership figures with the addition of mobile and tablet data to print and PC.
MailOnline saw ad revenues soar by 49% for the 11 month period to the end of August 2014, according to DMGT's latest pre-close trading update.
The referendum vote gives Rupert Murdoch a chance for revenge - and he rarely passes up a chance for retribution, writes Raymond Snoddy.
The revamp comes as the Evening Standard looks to "expand and diversify" its online platform, which has seen a 13.8% rise in unique monthly users since June this year.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
The Financial Times has today launched a new-look newspaper designed for an age in which readers consume content across a variety of different platforms.
To prove that print can still strut its stuff, the The Sunday Times' Style magazine has attracted over £1 million in ad revenue for its latest issue, an 8% increase on last year.
Sir Alan Moses promises that IPSO will be "rigorous, independent, fair and transparent" - and you can't say fairer than that, writes Raymond Snoddy. There remain, however, a few problems.

More Latest Press News available to subscribers