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ABC National Newspaper Round-Up: July 2012

17 Aug 2012 |  Liz Jaques 

Daily Market

The overall daily newspaper market was down -9.3% YoY and -1.3% PoP in July, however, a number of titles posted increases in the month.

i enjoyed a 2.8% PoP uplift (up 52.5% on July 2011), taking its total to 96,445. The Daily Telegraph also saw a 1.3% PoP increase, while The Times' circulation was up 1% on June. The Times boost follows its impressive Olympic coverage from the end of July, which is likely to have a positive impact on its figures in the August ABC release.

The Daily Mirror and Daily Star also recorded PoP increases - however, i is the only title in our analysis to post a YoY rise.

The Daily Express suffered the biggest loss last month - down by almost 47,000 copies (-7.8). The mid-market title is also down -11.2% (over 70,000 copies) on the same period last year.

The Sun also lost a substantial 33,000 copies and is down by the most YoY (-271,000 copies). In terms of percentages, the Independent has seen its circulation fall by more than -54% YoY - despite a more positive set of results in today's NRS release.

London Free Press

In the London freebie market, City A.M. is able to boast a 40.9% YoY increase, up by more than 38,000 copies; this follows the 30% increase in distribution in May. The newspaper now targets more commuters in the South and South West, and as a result the number of stations City A.M. is available at has now doubled.

Metro (London), which is distributed to around 784,000 people, is up slightly - 0.8% both YoY and PoP, while London Evening Standard is up 0.1% PoP but down -0.5% YoY.

Sunday Newspaper Market

All of the titles in our Sunday market analysis saw their sales fall over the year, however, some titles enjoyed an increase on June.

The Observer posted a small 0.5% PoP rise, the Sunday Times a 0.4% uplift and the Sunday Telegraph a 1.4% increase. In the red-top market, the People also enjoyed a positive 2% PoP boost (almost 9,000 copies).

Looking at yearly figures, the Sunday Mirror, the Mail on Sunday, the Daily Star Sunday and the People suffered the biggest drops in terms of actual sales. However, the Mail on Sunday and Sunday Mirror are two of the most popular Sunday titles with a total circulation of around 1.8 million and one million respectively.

In the lead, however, is News International's The Sun (Sunday), which has a total circulation of 2.2 million (down -1.5% PoP).

Tables and Graphs

Daily Newspaper Market - National Newspaper ABC Figures: July 2012
Daily Titles Jul-11 Jun-12 Jul-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 9,808,868 9,013,715 8,892,091 -916,777 -9.3 -121,624 -1.3
Quality
Daily Telegraph 634,113 573,674 581,249 -52,864 -8.3 7,575 1.3
Financial Times 336,590 297,225 290,765 -45,825 -13.6 -6,460 -2.2
Guardian 248,775 211,511 209,354 -39,421 -15.8 -2,157 -1.0
Herald (Scotland) 47,226 44,445 n/a n/a n/a n/a n/a
i 183,677 272,597 280,122 96,445 52.5 7,525 2.8
Independent 182,881 90,001 83,619 -99,262 -54.3 -6,382 -7.1
Scotsman 38,987 35,523 34,127 -4,860 -12.5 -1,396 -3.9
Times 441,205 400,120 404,099 -37,106 -8.4 3,979 1.0
Mid Market
Daily Express 625,952 602,482 555,544 -70,408 -11.2 -46,938 -7.8
Daily Mail 2,050,132 1,939,635 1,921,239 -128,893 -6.3 -18,396 -0.9
Popular
Daily Mirror 1,185,729 1,081,330 1,082,054 -103,675 -8.7 724 0.1
Daily Record 305,226 279,324 275,526 -29,700 -9.7 -3,798 -1.4
Daily Star 706,757 602,296 623,534 -83,223 -11.8 21,238 3.5
Sun 2,821,618 2,583,552 2,550,859 -270,759 -9.6 -32,693 -1.3

London Free Press ABC Figures - July 2012
London Free Press Jul-11 Jun-12 Jul-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,576,129 1,610,759 1,616,455 40,326 2.6 5,696 0.4
City A.M 93,093 132,857 131,194 38,101 40.9 -1,663 -1.3
London Evening Standard 704,907 700,506 701,280 -3,627 -0.5 774 0.1
Metro (London) 778,129 777,396 783,981 5,852 0.8 6,585 0.8

Sunday Newspaper Market - National Newspaper ABC Figures: July 2012
Sunday Titles Jul-11 Jun-12 Jul-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 8,966,964 8,934,933 8,803,314 -163,650 -1.8 -131,619 -1.5
Quality
Independent On Sunday 167,247 122,588 118,759 -48,488 -29.0 -3,829 -3.1
Observer 288,842 243,946 245,094 -43,748 -15.1 1,148 0.5
Scotland on Sunday. 48,797 44,041 41,492 -7,305 -15.0 -2,549 -5.8
Sunday Herald 32,508 26,187 n/a n/a n/a n/a n/a
Sunday Times 993,768 915,969 919,424 -74,344 -7.5 3,455 0.4
Sunday Telegraph 501,379 450,276 456,487 -44,892 -9.0 6,211 1.4
Mid Market
Mail On Sunday 2,255,399 1,824,393 1,779,449 -475,950 -21.1 -44,944 -2.5
Sunday Express 648,806 512,843 503,492 -145,314 -22.4 -9,351 -1.8
Sunday Post 321,834 279,120 276,250 -45,584 -14.2 -2,870 -1.0
Popular
Daily Star Sunday. 703,631 473,352 456,429 -247,202 -35.1 -16,923 -3.6
People 806,544 450,097 459,032 -347,512 -43.1 8,935 2.0
Sun (Sunday) n/a 2,189,924 2,157,482 n/a n/a -32,442 -1.5
Sunday Mail 411,755 313,698 312,042 -99,713 -24.2 -1,656 -0.5
Sunday Mirror 1,786,454 1,088,499 1,077,882 -708,572 -39.7 -10,617 -1.0

National Newspaper ABC Figures: Feb 2012 - Jul 2012
Daily Titles Feb 11 - Jul 11 Jan 12 -Jun 12 Feb 12 - Jul 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 9,829,200 9,100,560 8,995,458 -833,742 -8.5 -105,102 -1.2
Quality
Daily Telegraph 630,519 578,696 576,902 -53,617 -8.5 -1,794 -0.3
Financial Times 364,913 309,681 305,408 -59,505 -16.3 -4,273 -1.4
Guardian 259,129 216,682 213,853 -45,276 -17.5 -2,829 -1.3
i 172,343 267,992 272,893 100,550 58.3 4,901 1.8
Herald (Scotland) 49,620 45,493 n/a n/a n/a n/a n/a
Independent 180,612 100,139 95,380 -85,232 -47.2 -4,759 -4.8
Scotsman 40,825 36,917 36,170 -4,655 -11.4 -747 -2.0
Times 444,847 397,395 397,489 -47,358 -10.6 94 0.0
Mid Market
Daily Express 625,932 581,469 576,689 -49,243 -7.9 -4,780 -0.8
Daily Mail 2,058,766 1,959,014 1,946,434 -112,332 -5.5 -12,580 -0.6
Popular
Daily Mirror 1,171,133 1,091,094 1,085,698 -85,435 -7.3 -5,396 -0.5
Daily Record 309,926 281,297 281,045 -28,881 -9.3 -252 -0.1
Daily Star 704,644 612,568 612,945 -91,699 -13.0 377 0.1
Sun 2,815,991 2,622,123 2,594,552 -221,439 -7.9 -27,571 -1.1
National Newspaper ABC Figures: Feb 2012 - Jul 2012
Sunday Titles Feb 11 - Jul 11 Jan 12 -Jun 12 Feb 12 - Jul 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 7,359,487 7,183,353 9,215,515 1,856,028 25.2 2,032,162 28.3
Quality
Independent On Sunday 154,766 123,890 123,017 -31,749 -20.5 -873 -0.7
Observer 294,849 252,050 249,464 -45,385 -15.4 -2,586 -1.0
Scotland on Sunday. 52,993 46,859 45,382 -7,611 -14.4 -1,477 -3.2
Sunday Herald 31,281 28,735 n/a n/a n/a n/a n/a
Sunday Times 1,022,919 935,235 928,776 -94,143 -9.2 -6,459 -0.7
Sunday Telegraph 487,685 454,324 453,478 -34,207 -7.0 -846 -0.2
Mid Market
Sunday Express 566,013 537,032 520,327 -45,686 -8.1 -16,705 -3.1
Mail On Sunday 1,972,331 1,842,908 1,820,257 -152,074 -7.7 -22,651 -1.2
Sunday Post 310,647 280,215 276,195 -34,452 -11.1 -4,020 -1.4
Popular
Daily Star Sunday. 364,699 520,106 494,954 130,255 35.7 -25,152 -4.8
People 532,258 547,739 497,860 -34,398 -6.5 -49,879 -9.1
Sun (Sunday) n/a n/a 2,308,567 n/a n/a n/a n/a
Sunday Mail 371,401 334,025 325,054 -46,347 -12.5 -8,971 -2.7
Sunday Mirror 1,197,645 1,280,235 1,172,184 -25,461 -2.1 -108,051 -8.4

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