Press

Circulation, readership, editorial profiles and contact information for over 10,500 consumer, business, national and regional titles. Find out more.

Newsbrands attract record online visits in Olympic opening surge

28 Aug 2012 |  Liz Jaques 

New audience figures released by Newsworks show that online national newspaper websites attracted record levels of activity in the opening days of the Olympic Games.

Data compiled by comScore shows that newsbrand sites saw an increase of over nine million visits over the opening weekend - an increase of 57% on the comparative period from a year ago.

Time spent on newsbrand sites also hit new heights with an increase of 65%. On the Friday of the opening ceremony alone, newsbrand sites delivered over 13 million pages to UK internet users, a 22% increase on the same Friday in 2011.

The audience boost from the Olympics' opening weekend is equally evident from comparison with the audiences for earlier weekends in July 2012, with visits up 14% on the final weekend of the month. In total more than 30 million pages of online newspaper content were read over the opening Friday to Sunday weekend.

Rufus Olins, CEO, Newsworks, said: "London 2012 has been called the first truly digital Olympics and these figures show that online newspaper sites attracted record numbers of visitors in the opening days of the Games.

"As exciting and groundbreaking as these figures are, the total digital figure is doubtless far higher because this data does not yet include consumption of digital newsbrand content via mobiles or tablets."

Latest Press News

British Airways' High Life magazine has achieved something incredible with a feature on Benedict Cumberbatch - and although at heart this is about good old content marketing, this time there's a thoroughly contemporary twist...
Newsworks' second annual Shift event looked at the changes that newspaper publishers are going through as they deliver journalism and advertising in ways to suit the changing needs of readers and marketers.
Following an increase in its print run earlier this year, the London Evening Standard is the only title to record any yearly growth in circulation, according to March's ABC figures.
Newsworks is set to unveil new research at its second annual Shift 2014 conference this afternoon. Ahead of the event, David Brennan, insight consultant at Newsworks, explains some of the key themes and findings...
A Royal Charter with no signatories going nowhere should stand as Maria Miller's political epitaph, says Raymond Snoddy. But more importantly, what might her resignation mean for the post-Leveson media and the future of the BBC?
Mediaocean has been appointed to develop a new trading system for the print industry, which, it is planned, will cover national newspapers then magazines and regionals, including each of their digital brands.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
IPC Media has announced that it has entered into a 30-day consultation with staff about the potential closure of Nuts and Nuts.co.uk, a decade after it hit the shelves.
Johnston Press has reported a loss of £287 million in 2013, alongside a significant decrease in advertising revenue.
A 'personal data economy' could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.

More Latest Press News available to subscribers