Press

Circulation, readership, editorial profiles and contact information for over 10,500 consumer, business, national and regional titles. Find out more.

Women's Health increases to a monthly frequency

06 Nov 2013 |  David Pidgeon 
Women's Health increases to a monthly frequency

Hearst-Rodale has today announced that its top selling glossy Women's Health is to increase to a monthly frequency from next year.

Launched in February 2012 the magazine has been published each quarter for the last two years, offering a mix health, beauty, nutrition, fitness and fashion content.

According to the latest ABC results, both men and women's health and fitness magazines have enjoyed success recently and Women's Health has increased its circulation by 6.1% year on year to a combined print and digital total of 107,695, marking it out in a print market largely in decline.

Announcing the news on Wednesday, the publishers cited investment in the Women's Health brand - including publication of a 'bookazine' earlier this year and the relaunch in July of womenshealthmag.co.uk - as drivers for the success.

From the March 2014 issue, on sale early February, the magazine will move from its current bi-monthly frequency to a monthly one, with double issues spanning the months of June/July and December/January; a total of 10 issues per year.

"The worlds of health and well-being have come a long way in the last few years, with a healthy lifestyle no longer being about torturing yourself with mung beans and Mr Motivator," said UK Editor, Farrah Storr.

"As the success of Women's Health has demonstrated, it's now a glamorous and aspirational way of life. The increase in our frequency reflects that trend and I'm absolutely delighted to be taking the magazine to the next exciting level."

Hearst-Rodale Group Publishing Director, Alun Williams, added: "Women's Health has had an amazing two years - the magazine has exceeded every target we've set and has been profitable from day one.

"The support we've received from the industry shows that quality, well-targeted editorial content is still an incredibly valuable medium and one with which advertisers are keen to associate their brands."

The magazine now has 11 new overseas editions, bring the total to 23 editions worldwide.

Latest Press News

Denise Turner, chief insight officer at Havas Media Group, is joining newspaper marketing body Newsworks as director of insight early next year.
Andrew Cunning - formerly of Harper Collins Publishers and the Independent - has been hired to support revenue growth across Johnston Press' print and digital portfolio.
'Tis the season to be jolly... and drunk, of course, as this week's winner of Who won the Sun? reveals.
Chris Amor joins News UK Commercial from Opera Media, Omnicom Media Group's division that specialises in media negotiation, where he has been print, radio and out of home trading director for the last two years.
Rusbridger will leave next summer after 20 years at the paper to become chair of the Scott Trust.
Less than a handful of national newspaper titles recorded an increase in circulation during the month of November, according to the latest ABC results - although the declines were mostly marginal.
Dennis Publishing has bought three titles from Immediate Media - CrossStitcher, Cross Stitch Collection and Your Family - that will see the publisher expand its portfolio into craft and history sectors.
The latest campaign from feminist group No More Page 3 reveals a shocking disparity in the way in which men and women are represented in the media.
Times Newspapers, publisher of the The Times and Sunday Times, has today announced an operating profit for the first time since 2001 as digital subscriptions continue to rise.
This week's winner managed to come out on top amid the Black Friday chaos with a broadband offer too good to refuse.

More Latest Press News available to subscribers