Press

Circulation, readership, editorial profiles and contact information for over 10,500 consumer, business, national and regional titles. Find out more.

Women's Health increases to a monthly frequency

06 Nov 2013 |  David Pidgeon 
Women's Health increases to a monthly frequency

Hearst-Rodale has today announced that its top selling glossy Women's Health is to increase to a monthly frequency from next year.

Launched in February 2012 the magazine has been published each quarter for the last two years, offering a mix health, beauty, nutrition, fitness and fashion content.

According to the latest ABC results, both men and women's health and fitness magazines have enjoyed success recently and Women's Health has increased its circulation by 6.1% year on year to a combined print and digital total of 107,695, marking it out in a print market largely in decline.

Announcing the news on Wednesday, the publishers cited investment in the Women's Health brand - including publication of a 'bookazine' earlier this year and the relaunch in July of womenshealthmag.co.uk - as drivers for the success.

From the March 2014 issue, on sale early February, the magazine will move from its current bi-monthly frequency to a monthly one, with double issues spanning the months of June/July and December/January; a total of 10 issues per year.

"The worlds of health and well-being have come a long way in the last few years, with a healthy lifestyle no longer being about torturing yourself with mung beans and Mr Motivator," said UK Editor, Farrah Storr.

"As the success of Women's Health has demonstrated, it's now a glamorous and aspirational way of life. The increase in our frequency reflects that trend and I'm absolutely delighted to be taking the magazine to the next exciting level."

Hearst-Rodale Group Publishing Director, Alun Williams, added: "Women's Health has had an amazing two years - the magazine has exceeded every target we've set and has been profitable from day one.

"The support we've received from the industry shows that quality, well-targeted editorial content is still an incredibly valuable medium and one with which advertisers are keen to associate their brands."

The magazine now has 11 new overseas editions, bring the total to 23 editions worldwide.

Latest Press News

Capitalising on the newsbrands' considerable audiences, MyMail is an extension of the Mail Rewards Club, a loyalty programme with more than a million customers.
It's not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
This week's winner has smashed all records with its gruesome and apocalyptic attention-grabbing ad.
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.
VIDEO INTERVIEW: Newsline speaks to the Independent and Evening Standard's Chris Blackhurst about the threats to long-form journalism and the place for traditional, printed media in the modern world.
VIDEO INTERVIEW: Newsline speaks to Trinity Mirror's new chief revenue officer about the threat of BuzzFeed, coping with the declines in print circulations and future-proofing publishing businesses.
This week's winning press ad has smashed all norms for its engagement rates - but remains a controversial campaign for movie lovers...
Metro has announced a three-month partnership with Google Play to create a brand new double-page feature which will run every Wednesday in the recently launched entertainment section, Scene.
Yahoo's Piers North and Jenny Thomson will join the publisher's commercial division, reporting to chief revenue officer James Wildman.
For the very first time the National Readership Survey is able to show the reach of magazine brands across not only print and PC, but also mobile and tablet.

More Latest Press News available to subscribers