Young people are spending more time indoors and less time being active - significantly so in the last five years. As a result, young people are interacting more with fictional characters, explains Kantar Media's Alice Dunn - and capitalising on the right characters could prove lucrative for the canny marketer when it comes to engaging with young people.
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May 2013
hours & share, television ratings, audience profiles, commercial impacts and minutage are now available in Television database. Revenue and cost per thousands data will be available later in the month.
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