Viewing data by channel and by programme, impacts, revenue and universes plus TV and sport sponsorship information. Find out more.

Everyone is talking about... Chatterboxing

15 Mar 2012 |  Liz Jaques 

A new survey by TV Licensing shows that 46% of 18 to 24 year olds are 'chatterboxing' - watching a programme on television while talking to others about it online, normally via a social media platform and a second screen.

However, the 25-34 year olds are catching up, with 43% now chatterboxing, while 31% of the the 35-44 age range are using second screens to have conversations about TV.

Of under 35s who use social media, 24% enjoy social media chatter about a live TV programme, while 19% try to watch important programmes live to avoid social media spoilers. Click here for the full TeleScope research (which also includes research on live v catch-up TV).

Social TV is a growing trend, with start ups such as Zeebox, Get Glue and Miso launching all the time.

This social TV infographic reveals a number of stats from the recent Grammy awards and the Super Bowl in the US, which include the Superbowl surpassed its Twitter records with 12,233 tweets per second and 43% of iPad owners are using their tablet all or most of the time while watching TV.

Latest Television News

In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
Thursday night saw Channel 4 launch a shiny new series of 24 Hours in A&E (9pm), one of the many similarly-formatted and cost-effective documentaries that the broadcaster has fallen in love with in recent years.
AOL Platforms and Multi Channel Network (MCN) have today announced an upcoming pilot in Australia to run the world's first integrated programmatic private marketplace for TV.
The tenth series of BBC One's long-running and lucrative competitive-cretin show The Apprentice (9pm) secured the 9pm slot last night, although last night's backstabbing antics yielded the lowest audience yet.
MPs in particular are failing to provide the right solutions, says Raymond Snoddy. So what should the decision-makers do to ensure a fair and stable system to fund the Beeb?
Tuesday evening saw James Nesbitt's anguished face return to TV screens with the début of BBC One's challenging new drama The Missing (9pm), cementing a solid evening for the broadcaster.
Monday evening brought a deluge of soapy froth and gritty thrillers to the nation's TV screens, with the prime time festivities kicking off with a (relatively) quiet trip to the peaceful Yorkshire village of Emmerdale at 7pm.
Strictly Come Dancing (6:30pm) proved yet again that Saturday audiences crave light and frothy action over convoluted reality drama.
Following MediaTel's Automated Trading Debate, Lindsey Clay, CEO of Thinkbox, cements her views on the idea that TV advertising could, like other media, go programmatic.
Hill takes over from Neil Mortensen, who is leaving Thinkbox to become director of planning and research at ITV.

More Latest Television News available to subscribers