Television

Viewing data by channel and by programme, impacts, revenue and universes plus TV and sport sponsorship information. Find out more.

Everyone is talking about... Chatterboxing

15 Mar 2012 |  Liz Jaques 
Televisions

A new survey by TV Licensing shows that 46% of 18 to 24 year olds are 'chatterboxing' - watching a programme on television while talking to others about it online, normally via a social media platform and a second screen.

However, the 25-34 year olds are catching up, with 43% now chatterboxing, while 31% of the the 35-44 age range are using second screens to have conversations about TV.

Of under 35s who use social media, 24% enjoy social media chatter about a live TV programme, while 19% try to watch important programmes live to avoid social media spoilers. Click here for the full TeleScope research (which also includes research on live v catch-up TV).

Social TV is a growing trend, with start ups such as Zeebox, Get Glue and Miso launching all the time.

This social TV infographic reveals a number of stats from the recent Grammy awards and the Super Bowl in the US, which include the Superbowl surpassed its Twitter records with 12,233 tweets per second and 43% of iPad owners are using their tablet all or most of the time while watching TV.

Latest Television News

After eight tense and terrifying episodes, last night brought an end to the second series of BBC Two's dark sexuall thriller, The Fall (9pm), with the possibility of a third run still vaguely up in the air.
Ofcom has today published a consultation on pay TV regulation, which questions whether Sky should offer its Sky Sports 1 and 2 channels to other pay TV providers.
November was a fairly poor month for commercial television channels, with just ITV 1 seeing an increase in revenue.
Last night BBC One offered up feverish fans of loosely business-related game shows a chance to witness yet another cull of 'bright' young things on The Apprentice (9pm).
From BT announcing it is trying to buy EE, to Channel 5 securing the rights to highlights of the Football League, we can be the sure that the media roller-coaster will run just as fast in 2015, writes Raymond Snoddy.
The Missing drew to a close as viewers across the country prayed to the TV gods in the hope that the finale could actually deliver and finally answer the question on everyone's lips - what happened to Olly Hughes?
Monday night brought the end to Richard Hammond's latest solo venture outside of the safety of Top Gear as his dramatic series about weather wrapped up after three exciting instalments.
Research The Media's Richard Marks makes five predictions and one wish for media research in 2015
The past weekend finally brought some relief for right-thinking TV viewers across the country as The X Factor's (ITV) eleventh series finally rattled to an inconspicuous end.
If TV advertising goes down the programmatic path, how might the industry deal with ad fraud? Adap.tv's Lewis Sherlock investigates.

More Latest Television News available to subscribers