Viewing data by channel and by programme, impacts, revenue and universes plus TV and sport sponsorship information. Find out more.

Everyone is talking about... Chatterboxing

15 Mar 2012 |  Liz Jaques 

A new survey by TV Licensing shows that 46% of 18 to 24 year olds are 'chatterboxing' - watching a programme on television while talking to others about it online, normally via a social media platform and a second screen.

However, the 25-34 year olds are catching up, with 43% now chatterboxing, while 31% of the the 35-44 age range are using second screens to have conversations about TV.

Of under 35s who use social media, 24% enjoy social media chatter about a live TV programme, while 19% try to watch important programmes live to avoid social media spoilers. Click here for the full TeleScope research (which also includes research on live v catch-up TV).

Social TV is a growing trend, with start ups such as Zeebox, Get Glue and Miso launching all the time.

This social TV infographic reveals a number of stats from the recent Grammy awards and the Super Bowl in the US, which include the Superbowl surpassed its Twitter records with 12,233 tweets per second and 43% of iPad owners are using their tablet all or most of the time while watching TV.

Latest Television News

London Live is flat-lining on a 0.3% audience share, its owners are running up losses and it could even help pull The Independent down. So what should Ofcom do now? By Raymond Snoddy.
Tuesday saw BBC One bring another full day of coverage from day six of the Commonwealth Games 2014 as England and Australia continued to battle it out for all those super shiny medals.
While the station move might confuse some - and perhaps the relative ease and availability of the iPlayer is to partly blame for the drop in live viewing – there is no obvious excuse for the sharp drop this summer.
June saw a carnival of football across the main two broadcasters and not much else. Pick of the bunch was England's timid defeat at the hands ofr a Luis Suarez inspired Uruguay.
The past weekend saw more and more people across the UK turn their backs on their once-beloved TV sets to, presumably, escape into the increasingly impressive British summer.
BSkyB is to pay £4.9 billion to take over Rupert Murdoch's Sky Deutschland and Sky Italia, creating a European media powerhouse
In the midst of the entire patriotic binge-watching on the other side, ITV's best hope of the evening came in the form of a double trip to the tumultuous, yet picturesque, village of Emmerdale.
Thinkbox has announced that TalkTalk, the TV, broadband, mobile and home phone provider, is joining the organisation as an Associate Member.
After being abandoned for the last few weeks, the Commonwealth Games: Opening Ceremony gave people the excuse to escape the long sunny evenings and once again return to gawp at their telly box while coming over all patriotic.
US media players are increasingly developing a taste for the flesh of British TV companies in what is turning into a very expensive game of musical chairs. What is going on and where will it all end? Raymond Snoddy investigates.

More Latest Television News available to subscribers