Viewing data by channel and by programme, impacts, revenue and universes plus TV and sport sponsorship information. Find out more.

Everyone is talking about... Chatterboxing

15 Mar 2012 |  Liz Jaques 

A new survey by TV Licensing shows that 46% of 18 to 24 year olds are 'chatterboxing' - watching a programme on television while talking to others about it online, normally via a social media platform and a second screen.

However, the 25-34 year olds are catching up, with 43% now chatterboxing, while 31% of the the 35-44 age range are using second screens to have conversations about TV.

Of under 35s who use social media, 24% enjoy social media chatter about a live TV programme, while 19% try to watch important programmes live to avoid social media spoilers. Click here for the full TeleScope research (which also includes research on live v catch-up TV).

Social TV is a growing trend, with start ups such as Zeebox, Get Glue and Miso launching all the time.

This social TV infographic reveals a number of stats from the recent Grammy awards and the Super Bowl in the US, which include the Superbowl surpassed its Twitter records with 12,233 tweets per second and 43% of iPad owners are using their tablet all or most of the time while watching TV.

Latest Television News

Thursday night saw BBC Two's critically acclaimed sexy-serial killer show The Fall (9pm) up the tension as Gillian Anderson's DSI Stella Gibson moved closer to catching her man.
On Sunday 23 November, the second ad break of the US political thriller will feature a three minute film, documenting the kidnapping and escape of two Times journalists in Syria earlier this year.
For the first time since it reared its maggot-infested head on Sunday, last night brought the first real competition for the latest series of I'm a Celebrity... Get Me Out of Here! (9pm).
After dominating for two days running, last night night saw rival broadcasters breathe a sigh of relief as a friendly international match pushed ITV's I'm a Celebrity... Get Me Out of Here! out of the schedules for the night.
Monday night saw a brand new week of TV, peaking with the first proper night in the jungle for ITV's desperate celebrities.
Friday night saw the UK's most famous and semi-familiar faces gather together to use their heightened powers of self-promotion for the good of charity, as another night of annual Children in Need bizarreness got under way.
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium - and wonders whether 15-24 year-olds will inevitably end up just like their parents...
Wednesday night's main event saw supposed capitalist overlord The Right Honourable Lord Sugar return with his hoard of overzealous minions as they gathered together for another round of daft marketing decisions.
On Wednesday BSkyB acquired 21st Century Fox's 100% stake in Sky Italia and its 57.4% interest in Sky Deutschland, in a deal worth almost £7 billion.
Tuesday night saw James Nesbitt's mission to maintain a perma-scowl and find his lost son continue, as gruelling drama The Missing (9pm) topped off a successful evening for BBC One.

More Latest Television News available to subscribers