Television

Viewing data by channel and by programme, impacts, revenue and universes plus TV and sport sponsorship information. Find out more.

Everyone is talking about... Chatterboxing

15 Mar 2012 |  Liz Jaques 
Televisions

A new survey by TV Licensing shows that 46% of 18 to 24 year olds are 'chatterboxing' - watching a programme on television while talking to others about it online, normally via a social media platform and a second screen.

However, the 25-34 year olds are catching up, with 43% now chatterboxing, while 31% of the the 35-44 age range are using second screens to have conversations about TV.

Of under 35s who use social media, 24% enjoy social media chatter about a live TV programme, while 19% try to watch important programmes live to avoid social media spoilers. Click here for the full TeleScope research (which also includes research on live v catch-up TV).

Social TV is a growing trend, with start ups such as Zeebox, Get Glue and Miso launching all the time.

This social TV infographic reveals a number of stats from the recent Grammy awards and the Super Bowl in the US, which include the Superbowl surpassed its Twitter records with 12,233 tweets per second and 43% of iPad owners are using their tablet all or most of the time while watching TV.

Latest Television News

Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
After Monday night's deluge of prime time crime and murder, Tuesday night saw the 9pm audience won over by a spot of BBC One-provided old fashioned goodwill.
Monday night brought the final episode of a closely scrutinised series of New Tricks (9pm) as the UCOS team really went for the middle-aged nostalgic market by pumping a vivacious 80s soundtrack throughout.
Videology has announced the launch of an entire division dedicated to television in a bid to help advertisers and media companies "capitalise on new opportunities" to engage with audiences across different screens.
Channel 4's Friday evening schedule was dominated by an entire night of the usual awkward celebrity banter and a righteous call to arms as the broadcaster and a host of famous faces prepared to Stand Up To Cancer (7pm).
September saw some big revenue losses for commercial television broadcasters, resulting in total terrestrial TV revenue dropping -3% on last year.
Thursday night saw ITV launch a new four-part historical drama, with the first episode of The Great Fire (9pm) warming up viewers' autumnal screens and resulting in a prime time hit.
September highlights include the dramatisation of Cilla Black's early life, the return of Downton Abbey and the BBC and ITV's big reality shows.
Wednesday night on BBC One witnessed the second consecutive night featuring Alan Sugar's besuited gorms, as they returned for another evening of failure, panic blaming and good old-fashioned grovelling in The Apprentice (9pm).
The latest local TV channel to launch today - Made in Cardiff - has a strategy its producers say will ensure its success. But will it bring in the viewing figures advertisers need?

More Latest Television News available to subscribers