PAMCo

PAMCo

The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. They are responsible for the new joint industry currency (JIC) called PAMCo - Audience Measurement for Publishers in place of NRS data.

PAMCo's funding stakeholders are News Media Association (NMA - representing Newsbrands), Professional Publishers Association (PPA - Magazine Media) and the Institute of Practitioners in Advertising (IPA - Advertising Agencies). The board also has representation from The Incorporated Society of British Advertisers (ISBA), and a research specialist, currently their research partner, Ipsos MORI.

PAMCo releases data on a quarterly basis:

  • PAMCo 1 2018: Jan 17 - Dec 17 (comScore Nov 17)
  • PAMCo 2 2018: Apr 17 - Mar 18 (comScore Feb 18)
  • PAMCo 3 2018: Jul 17 - Jun 18 (comScore May 18)
  • PAMCo 4 2018: Oct 17 - Sep 18 (comScore Sep 18)
  • PAMCo 1 2019: Jan 18 - Dec 18 (comScore Nov 18)