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PAMCo

PAMCo

The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. They are responsible for the new joint industry currency (JIC) called PAMCo - Audience Measurement for Publishers in place of NRS data.

PAMCo's funding stakeholders are News Media Association (NMA - representing Newsbrands), Professional Publishers Association (PPA - Magazine Media) and the Institute of Practitioners in Advertising (IPA - Advertising Agencies). The board also has representation from The Incorporated Society of British Advertisers (ISBA), and a research specialist, currently their research partner, Ipsos MORI.

PAMCo releases data on a quarterly basis.

PAMCo Periods:

PAMCo 1 2018 Jan 17 - Dec 17 (Nov 17 Comscore data)
PAMCo 2 2018 Apr 17 - Mar 18 (Mar 18 Comscore data)
PAMCo 3 2018 July 17 - June 18 (June 18 Comscore data)
PAMCo 4 2018 Oct 17 - Sept 18 (Sept 18 Comscore data)
PAMCo 1 2019 Jan 18 - Dec 18 (Nov 18 Comscore data)
PAMCo 2 2019 Apr 18 - Mar 19 (Mar 19 Comscore data)
PAMCo 3 2019 July 18 - June 19 (June 19 Comscore data)
PAMCo 4 2019 Oct 18 - Sept 19 (Sept 19 Comscore data)
PAMCo 1 2020 Jan 19 - Dec 19 (Nov 19 Comscore data)
PAMCo 2 2020 Apr 19 - Mar 20 (Mar 20 Comscore data)
*PAMCo 3 2020 Apr 19 - Mar 20 (Jun 20 Comscore data)

*Please note the print data has not been updated from the PAMCo 2 2020 data release. Due to Covid-19, face-face interviewing was suspended on 17th March 2020 and we have been unable to collect April to June 20 print readership estimates. The PAMCo Board therefore requested that PAMCo 3 2020 data be released using the same print audience estimates as for PAMCo 2 2020 but fused with the latest Comscore data for June 2020