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Opinion

12 May 2021  |  Bob Wootton 
Bob Wootton reflects on failed lobbying and suggests stronger rhetoric from an industry not being listened to over the HFSS ad ban
12 May 2021  |  Phil Smith 
Phil Smith, director general at ISBA, discusses Enders Analysis' findings into the future of TV advertising and his trade body's mandate to examine the broadcast trading environment
12 May 2021  |  Bob Wootton 
Bob Wootton discusses effective creativity, the return to office-based work and some of the movers and shakers ruffling industry feathers

Industry News

Starting with select Sky channels, advertisers using The Trade Desk’s technology platform will eventually be able to reach over 23 million Sky Media subscribers
A majority of consumers would reduce how much they purchased from any brand whose advertising appeared near to Covid-19 conspiracies, according to the 2021 TAG/BSI UK Brand Safety Survey
City AM becomes the eleventh UK publisher to join The Ozone Project
The much-anticipated results of UK advertising’s first industry-wide survey will be revealed on 10 June during an online event
Agencies and brands agree to pay a quarterly advertiser levy to support the industry-backed AdGreen initiative.
Progressive People, a digital media and marketing talent agency and executive search practice has launched for the UK digital media sector
Jo Allan has been promoted to CEO of Newsworks, the marketing body for the UK’s national news brands
The island of Ireland marketing body tells the IAA's Global Think Tank, it redirected budgets into paid social media to “keep the brand story alive” after initially culling spend when the pandemic ended overseas travel