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Do we need to give up on art, creativity, and instinct of media planning to fully embrace science, measurement, and data?
Bauer Radio UK rebrands and restructures
Bauer Radio UK has rebranded as Bauer Media Audio UK and announced a number of changes to its senior leadership team
Is measuring Share of Search really a silver bullet?
When brands overlook the tainted nature of their insights, huge investments can be made in red-herring trends
Snap hires Facebook exec for new EMEA marketing role
Snap has created a director for business marketing for EMEA and hired Facebook exec Leila Woodington to fill the position.
MyTutor's TV burst suggests DTC brands are 'growing up'
Media agency Goodstuff has seen a significant change in how so-called DTC businesses approach media
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Opinion
Today
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Dominic Mills
Dominic Mills analyses who made the grade to achieve an IPA effectiveness culture kite mark and asks for suggestions for things they only say in ads
17 Sep 2021
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Omar Oakes
Mediatel News will do its part to fulfil this growing demand for media strategy intel and insight through the launch of Strategy Leaders.
16 Sep 2021
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Simon Carr
Simon Carr, chief strategy officer at Hearts & Science considers the forces for environmental change and the rise of conscious consumerism
Industry News
Nadine Dorries’ appointment makes her the 10th culture secretary in as many years
The UK's first not-for-profit diverse and inclusive talent management agency REFLECT starts work today to address the lack of diversity in the multi-billion-dollar influencer industry.
The fastest-growing social media platform of 2021 announced a collaboration with the global platform for omnichannel advertising to integrate their ads.
ISBA has hired Youview exec Tracey Kitt to lead its cross-media measurement initiative Project Origin, as Richard Halton departs.
News UK has launched News Live, a standalone events business that will develop face-to-face, branded experiences
Head judge Belinda Beeftink says: "We’re not looking for vanity projects, we want results that are tangible.”
Deep Bagchee will lead the company’s future strategy across all of its digital products and services and will join later this year.
VIDEO: Feldwick explains how agencies are being held back by creative and media people operating in silos.
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