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Opinion

20 Oct 2021  |  Emma Newman 
Partner content: There are more people than ever to probe under the hood and make the programmatic media ecosystem more transparent, argues Pubmatic's Emma Newman.
20 Oct 2021  |  Raymond Snoddy 
Facebook is faced with more evidence of not doing enough to prevent online abuse, so why is Zuckerberg developing a Metaverse?
19 Oct 2021  |  Eva Grimmett 
Media strategy is more complex than it used to be and there is a greater need for agencies to differentiate themselves, writes Eva Grimmett

Industry News

Pinterest is launching a slate of new products and platform updates today as the social media site makes it content more "shoppable" for advertisers.
Everybody within an organisation is increasingly sharing in the responsibility of building the company's brand, according to the UK & Ireland MD of Entain.
Snapchat parent Snap has chosen a familiar sounding brand name for a global augmented-reality studio that is launching today.
Twitter announced 10 "innovations", including a Safety Mode for users, that it has launched or is currently trialling on its platform this year. 
Spotify is set to hire hundreds more sales staff in a bid to boost its ad revenue beyond being a fraction of its income.
Wattbike has reported a surge in indoor bike sales and is now embarking on a three-month ad campaign on broadcast TV, video-on-demand and digital channels.
Reach, the Daily Mirror and Daily Express publisher, has appointed a journalist and academic as its first online safety editor.
Nearly four in five people who have lost a baby feel the advertising and media industry still has a long way to go when it comes to adequately supporting parents.