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Visha Naul, director of business marketing, EMEA, at Pinterest discusses the power of positivity
Consuming the beautiful game
Football’s future will rely on partnerships between digital and traditional media, says JOE Media's Liam Harrington
Trust in the machines
Let’s get marketers back doing what they love - creative campaigns, says Ben Murphy, UK MD at Quantcast
Right-wing Fred & the battle for 24-hour news
Ray Snoddy predicts what to expect from the news channel GB TV when it finally launches later this year
Ad spend recovers across five combined anglo markets
Combined ad spend across the US, UK, Australian, New Zealand and Canadian markets has lifted +4% above the total recorded in Q1 2020
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Opinion
12 May 2021
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Bob Wootton
Bob Wootton reflects on failed lobbying and suggests stronger rhetoric from an industry not being listened to over the HFSS ad ban
12 May 2021
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Phil Smith
Phil Smith, director general at ISBA, discusses Enders Analysis' findings into the future of TV advertising and his trade body's mandate to examine the broadcast trading environment
12 May 2021
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Bob Wootton
Bob Wootton discusses effective creativity, the return to office-based work and some of the movers and shakers ruffling industry feathers
Industry News
Starting with select Sky channels, advertisers using The Trade Desk’s technology platform will eventually be able to reach over 23 million Sky Media subscribers
A majority of consumers would reduce how much they purchased from any brand whose advertising appeared near to Covid-19 conspiracies, according to the 2021 TAG/BSI UK Brand Safety Survey
The much-anticipated results of UK advertising’s first industry-wide survey will be revealed on 10 June during an online event
Agencies and brands agree to pay a quarterly advertiser levy to support the industry-backed AdGreen initiative.
Progressive People, a digital media and marketing talent agency and executive search practice has launched for the UK digital media sector
Jo Allan has been promoted to CEO of Newsworks, the marketing body for the UK’s national news brands
The island of Ireland marketing body tells the IAA's Global Think Tank, it redirected budgets into paid social media to “keep the brand story alive” after initially culling spend when the pandemic ended overseas travel
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