Cuddly capitalism

As P&G and Unilever show, in the age of austerity, the market appears to have responded by picking up where governments have failed.

ISBA identifies five actions to stop people hating ads

As public favourability towards advertising declines, a new paper from the industry's Trust Working Group has identified practical steps advertisers can take to counter the problem.

WPP suffers weak Q4 as UK sales slump

Shares in WPP plummeted as much as 17% in early hours trading this morning (27 February) as the group's latest financial report revealed a -1.9% drop in net sales during the fourth quarter of 2019.

Ad bombardment: we all need to fix the pollution problem

From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.

RIP RTB is not a solution. So what is?

Following the ICO's report into real-time bidding, the IAB's Christie Dennehy-Neil explains what the sector must do next.