Jeetendr Sehdev: The pop culture scientist

David Pidgeon meets the celebrity branding strategist to find out what makes him tick, how he got it so right about the power of YouTubers, and why gaming is the next big thing for brands.

The Future of Media Trading: view every session on-demand

The event, which was headlined by Sir Martin Sorrell, tackled a wide range of subjects from the future of media post-lockdown, the debate on the ISBA/PwC supply chain study, and the importance of creativity and innovation.

Jan Gooding: We shouldn’t all work from home

Our lives have become highly curated and formalised, writes Jan Gooding - and for marketeers this not only inhibits innovation and productivity, it creates a very small world in which our brands can operate.

From Pong to a multi-billion dollar media channel advertisers can't ignore

Now that gaming is mainstream and likely to show further growth during lockdown, the big question remains – is it an effective advertising medium?

ABC: Newspapers no longer forced to make circulation figures public

Publishers who choose to report privately will continue to have their circulation figures audited to industry standards via ABC, but publication of the figures will be under the control of the publisher.