Five minutes with VaynerMedia's UK boss, Sarah Baumann

Baumann tells Mediatel News her thoughts on Brexit, adapting to Covid, diversity, and why she thinks digital beats big broadcast campaigns right now.

WFA unveils cross-media measurement solution

The World Federation of Advertisers has published its long-awaited framework and technical solution to ensure a better overview of the reach and frequency of advertising.

A stark look at the reality of job losses

Jan Gooding offers strategic planning advice for brands looking to navigate their way through the disruption.

Five key takeouts from the latest PAMCo release for newsbrands

Despite the majority of titles seeing their monthly total brand reach (print and digital reach combined) tumble period-on-period, almost all were up over the year.

What now for the BBC?

Ray Snoddy runs through the numbers published in the BBC’s Annual Report and what it means for the future of the public service broadcaster.