After Channel 5's Maria Kyriacou opened this week's VLV Autumn Conference, Ray Snoddy assesses its place in the corridors of public service broadcasting
2020 was a year of channel shock for charities. So what’s next?
Lizi Zipser, director of global strategy & insights at values-driven agency Blue State, explains how some charities are successfully adapting their paid media programmes to a new digital-first world.
The perfect marketer in 2025 will be a responsible one
Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding
JCDecaux UK wins Manchester contract for 172 DOOH screens
JCDecaux UK has beaten off stiff competition to win a 10-year contract to provide double-sided digital advertising across Manchester City centre.
Samsung opens up connected TVs to European advertisers
European advertisers can now access Samsung Ads’ video inventory programmatically via any preferred DSP after Samsung Ads Europe opened up the brand's AVOD service, Samsung TV Plus.
Opinion
23 Nov 2020
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Owen Hancock
Partner content: Impact's Owen Hancock looks at how a partnership between agency, brand and platform helped online mattress brand eve Sleep scale its ecommerce offering.
23 Nov 2020
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Dominic Mills
Dominic Mills gets to grips with the industry's green agenda before reviewing more Christmas ads
23 Nov 2020
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Ian Dowds
Partner content: With the launch of Ipsos iris imminent, UKOM's CEO Ian Dowds weighs up some myths about publishers tagging for online audience measurement – and offers a few realities.
Industry News
25 Nov 2020
Location and operator data specialist Mobsta has promoted its former client director, Matt Longley, to managing director with immediate effect.
24 Nov 2020
A new Mediatel Connected whitepaper reveals the patterns and behaviours of online shoppers by age, as well as the impact Brits believe ecommerce has on their lives.
24 Nov 2020
ITV has appointed two creative diversity planners to drive greater inclusion both on and off screen and help implement the commercial broadcaster’s Diversity Acceleration Plan, launched earlier this year
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- Paying attention: ad industry gets behind media trading shift
- Celine Saturnino becomes Total Media's first chief operating officer
- Five questions with Mail Metro Media's Dom Williams
- Emodo's Three UK verified inventory solution goes live via Mobsta
- October ABCs: FT and Observer buck the trend as circulations drop
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