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The Q3 2021 survey found that total marketing spend grew at a net balance of +12.8%.
Eff study: Brands get 10% profit boost from newsbrand spend
Advertisers have seen a 10% profit increase due to advertising in newsbrands over the last three years, new research from Omnicom and trade body Newsworks has found.
Mediatel Connected whitepaper: The Growing UK Audio Market
The Mediatel Connected team has pulled together a free whitepaper looking at the audio market.
Snapchat insists it is 'obvious choice' for reaching Gen Z
Snap Inc. made its case that it was the video content platform for Gen Z, what they call "the Snapchat Generation".
Facebook fined 0.08% of revenue by CMA over Giphy probe
The Competition & Markets Authority has fined Facebook £50m after "deliberately" failing to give information to the UK regulator as it investigates the purchase of Giphy.
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Opinion
20 Oct 2021
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Emma Newman
Partner content: There are more people than ever to probe under the hood and make the programmatic media ecosystem more transparent, argues Pubmatic's Emma Newman.
20 Oct 2021
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Raymond Snoddy
Facebook is faced with more evidence of not doing enough to prevent online abuse, so why is Zuckerberg developing a Metaverse?
19 Oct 2021
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Eva Grimmett
Media strategy is more complex than it used to be and there is a greater need for agencies to differentiate themselves, writes Eva Grimmett
Industry News
Pinterest is launching a slate of new products and platform updates today as the social media site makes it content more "shoppable" for advertisers.
Everybody within an organisation is increasingly sharing in the responsibility of building the company's brand, according to the UK & Ireland MD of Entain.
Snapchat parent Snap has chosen a familiar sounding brand name for a global augmented-reality studio that is launching today.
Twitter announced 10 "innovations", including a Safety Mode for users, that it has launched or is currently trialling on its platform this year.
Spotify is set to hire hundreds more sales staff in a bid to boost its ad revenue beyond being a fraction of its income.
Wattbike has reported a surge in indoor bike sales and is now embarking on a three-month ad campaign on broadcast TV, video-on-demand and digital channels.
Reach, the Daily Mirror and Daily Express publisher, has appointed a journalist and academic as its first online safety editor.
Nearly four in five people who have lost a baby feel the advertising and media industry still has a long way to go when it comes to adequately supporting parents.
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