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Streaming giant Netflix has warned that its growth in subscriptions will slow substantially in the first three months of 2022.
Sky Media launches addressable Smart Sponsorships
Sky Media has added a new tool for brands and advertisers to customise their sponsorship idents for specific audiences.
M/SIX elevates Burley and Swayne in leadership shuffle
Agency m/SIX has promoted its global CEO to global executive chair and announced her replacement board member.
Sci-fi is influencing tech barons and we should pay attention
By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.
100% Media Round-up: BBC, Ampere Analysis, ES Magazine
Introducing today's round-up of stories from around the media world, updated by the Mediatel News team, to ensure you're 100% up-to-date.
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Opinion
19 Jan 2022
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Bianca Barratt
In her debut column for Mediatel News, Bianca Barratt questions whether we really need strict rules on journalists' social media posts.
19 Jan 2022
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Raymond Snoddy
The government has been disingenuous about the licence fee, but it is important to keep an open mind about how we fund the BBC.
19 Jan 2022
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Jan Gooding
There are important marketing insights as to why 'Don't Look Up' is apparently popular while failing to win over critics, argues Jan Gooding.
Industry News
Alight Media has launched the UK’s first digital six-sheet (D6) 4k roadside network.
Ex-Channel 4 sales director, Matt Salmon, will join Snap Inc as commercial director for its UK enterprise business.
Marketing budgets are growing but there is lower spend intent and business confidence.
The UK government plans on including cryptocurrency ads under the same financial promotion rules as stocks, shares and insurance products.
Chancellor Rishi Sunak led a cabinet pushback against replacing the BBC licence fee, according to industry sources.
Motorway, the used car marketplace, will be the stand-alone sponsor of ITV's Guinness Six Nations coverage for the next two years.
Unredacted filings from an antitrust lawsuit in the US allege Google and Meta CEOs fixed online advertising sales.
The future of the BBC's licence fee arrangement and local programming expansion is in question.
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