Dominic Mills examines the strategies - past and present - that could kick-start consumer spending and reboot the ad market.
Jeetendr Sehdev: The pop culture scientist
David Pidgeon meets the celebrity branding strategist to find out how he got it so right about the power of YouTubers, and why gaming is the next big thing for brands.
Roundtable debate: The rise of gaming as a major new media channel
To set the scene for Mediatel’s Future of Gaming event, Steven Scaffardi speaks to five experts to assess the opportunities and risks for advertisers eyeing up a rapidly evolving market.
Flexibility, agility and relevance will be the key to post-lockdown ads
The "new normal" we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope's Gill Huber - and the power of out of home should not be forgotten.
Life in lockdown Britain, a TouchPoints perspective
The IPA's research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.
Opinion
Today
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Raymond Snoddy
The crisis posed by the pandemic has cruelly exposed the dilemmas both broadcasters face, writes Ray Snoddy.
Today
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Nick Woodford
From brand safety to diverse audiences, Unruly's Nick Woodford outlines three reasons why brands should look to gaming to complement their advertising strategies during the coronavirus pandemic.
26 May 2020
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Charles Gadsdon
There is the opportunity to be incredibly creative in bringing the worlds of music and gaming together, writes Charles Gadsdon.
Industry News
26 May 2020
AlixPartners' Serge Lupas is joining research and consulting company Kantar to head up its media division, succeeding Andy Brown.
26 May 2020
The narrative of decline that has rightly irked publishers for the last decade - and has only accelerated during lockdown – could now change, and perhaps with it public and advertiser sentiment.
22 May 2020
The event, which was headlined by Sir Martin Sorrell, tackled a wide range of subjects from the future of media post-lockdown, the debate on the ISBA/PwC supply chain study, and the importance of creativity and innovation.
21 May 2020
Publishers who choose to report privately will continue to have their circulation figures audited to industry standards via ABC, but publication of the figures will be under the control of the publisher.
20 May 2020
Publicis Media has announced the appointment of Pete Edwards as the new chief executive of Spark Foundry UK as Lindsay Turner walks away after a little more than a year in the role.
19 May 2020
Bauer Media is considering closing, merging or selling 10 of its UK magazines as the "already challenged" titles are hit by the coronavirus pandemic.
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