Mew outlines how the IAB UK is addressing the concerns of the ICO, as well as his thoughts on the demise of third-party cookies and digital ad bombardment.
Marketing free-fall slows but too early for green shoots, says IPA
The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report
'Disappointed, but optimistic': Industry reacts to IPA Bellwether
While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.
Moves against the monopoly
Ray Snoddy details the U.S Justice Department’s lawsuit against ‘the unchallenged gateway of the Internet’
Australian tech company launches in UK to help media owners target local advertisers
According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.
Opinion
21 Oct 2020
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Ali Shabbir Syed
Partner content: Now that CTV advertising is shifting towards becoming normal, we need to make sure that we continue to build on the great foundations that have been laid, writes PubMatic's Ali Shabbir Syed.
21 Oct 2020
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Denise Turner
Partner content: Newsworks’ Denise Turner presents a new study that delves into the news ecosystem and reveals how advertisers can be present at the sweet spot where opinions are formed, and information is trusted.
20 Oct 2020
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Bob Wootton
Bob Wootton calls for pride in the work and a shift to marketing the industry's craft and its commercial impacts to customers
Industry News
20 Oct 2020
Alexis Nasard has been hired as the new chief executive of data and insights business Kantar, following almost three decades in the FMCG and retail sector.
16 Oct 2020
The majority of newsbrands saw their circulations rise period-on-period in September, with the Daily Mail reaching a circulation of just over one million for the first time since March.
16 Oct 2020
The new Starcom CEO reveals her plans for the agency, her advice for working parents, and why she advocates a team-first rather than client-first approach.
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