Haymarket Magazines has now confirmed details of its new football magazine, Four Four Two, which is launching in August. The glossy monthly will launch with an initial print run of 120,000, and a cover price of £2.10.
The magazine will be a mix of profile and analysis of British football, aimed at ABC1 20-45 year old men. Haymarket is hoping to fill a gap in the market; current football magazines are read by the younger audience.
Ad manager is Karl Penn.
Rates are: Mono page – £2000
Colour page – £3000
FOOTBALL TITLES: Circulations-Source ABC JL-DEC 93
