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MediaTel Staff 

New Football Magazine - Details

Haymarket Magazines has now confirmed details of its new football magazine, Four Four Two, which is launching in August. The glossy monthly will launch with an initial print run of 120,000, and a cover price of £2.10.

The magazine will be a mix of profile and analysis of British football, aimed at ABC1 20-45 year old men. Haymarket is hoping to fill a gap in the market; current football magazines are read by the younger audience.

Ad manager is Karl Penn.

Rates are: Mono page - £2000

Colour page - £3000

FOOTBALL TITLES: Circulations-Source ABC JL-DEC 93

CP Fq. CIRC
(p) 000's
90 Minutes 65 W 67
Match 65 W 129
Racing & Football Outlook 60 W 23
Shoot 65 W 128
Soccerstars 95 M 64
When Saturday Comes 120 M 38
World Soccer 170 M 31

READERSHIP PROFILES: NRS APR 93-MAR 94

MEN/CLASS/PERCENT A B C1 C2 D E
UK POPULATION 3 18 26 26 16 10
MATCH 4 17 29 25 16 8
SHOOT 2 19 27 26 19 6

READERSHIP PROFILES:Men/Age/Percent Source NRS - Apr 93-Mar 94

15-17 18-24 25-34 35-44 45-54 55-64 65+
UK POP 5 13 21 17 16 13 16
MATCH 43 24 11 11 5 2 3
SHOOT 30 31 11 13 9 4 2

Contact Karl Penn: 081 943 5099

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