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Dreamcast Launch Takes Games Market To Next Level

14 Feb 2000  |  MediaTel Staff 

The launch of Sega's Dreamcast obviously had a significant influence upon the games magazine market during the latter half of 1999. It left Nintendo and Sony Playstation as effectively outdated machines and titles dedicated to these ageing models began to fall out of fashion. N64 Pro lost over half its circulation on the previous year, whilst more than 28,000 magazine buyers left Official Playstation Magazine for pastures new.

The influx of newly launched Dreamcast titles was led by Dennis' Official Dreamcast Magazine, which debuted with an audit of over 50,000. The new titles caused the sector to grow by 11.4% to 1.2 million copies.

Gaming Magazines Circulations
Title Publisher Jul 98 - Dec 98 Jul 99 - Dec 99 Actual Change % Change
64 Magazine Paragon Publishing 31,062 25,045 -6,017 -19.4
64 Solutions Paragon Publishing 21,204 16,933 -4,271 -20.1
Arcade Future Publishing n/a 26,053 n/a n/a
Computer & Video Games EMAP Active 78,485 60,104 -18,381 -23.4
Dreamcast Magazine Paragon Publishing n/a 41,498 n/a n/a
Dreamcast Monthly Quay Magazine Publishing n/a 26,973 n/a n/a
Dreamcast Strategies Quay Magazine Publishing n/a 21,087 n/a n/a
Edge Future Publishing 27,354 29,394 2,040 7.5
Gamesmaster Future Publishing 64,565 61,106 -3,459 -5.4
N64 Future Publishing 73,217 67,016 -6,201 -8.5
N64 Pro Paragon Publishing 26,600 11,650 -14,950 -56.2
Nintendo Official Magazine EMAP Active 95,154 78,698 -16,456 -17.3
Nintendo World Future Publishing n/a 20,761 n/a n/a
Official Dreamcast Magazine Dennis Publishing n/a 50,653 n/a n/a
Official Playstation Magazine Future Publishing 380,186 351,775 -28,411 -7.5
PC Gamer Future Publishing 68,242 83,669 15,427 22.6
PC Gaming World Ziff Davis 41,442 45,054 3,612 8.7
PC Zone Dennis Publishing 68,725 78,183 9,458 13.8
Planet PC Future Publishing n/a 20,419 n/a n/a
Play Paragon Publishing 91,750 89,614 -2,136 -2.3
Playstation Strategies Quay Magazine Publishing n/a 25,425 n/a n/a
Total   1,067,986 1,231,110 163,124 15.3

Future Publishing continues to dominate the gaming sector, with a current market share of 54% across the titles shown here.

Gaming Magazines Market Share By Publishing Company
Publishing Company Jul 99-Dec 99
Dennis Publishing 128,836 10.47
EMAP 138,802 11.27
Future Holdings 660,193 53.63
Paragon Publishing 184,740 15.01
Quay Magazine Publishing 73,485 5.97
Ziff Davis 45,054 3.66
Total 1,231,110 100.00

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