VNU To Close PC Direct

VNU Business Publications has confirmed that it is closing its home computer title PC Direct.

Managing Director, Brin Bucknor, explained: “The market had reached a point where the magazine was no longer being supported and rather than fail to meet consumer and advertising needs we decided to close the title.”

Bucknor said that the relaunch last year had not been enough to breathe new life into the magazine, which was suffering declining sales at the newsstand. He added that although the publishers were still involved in a consultation period and were trying to find alternative jobs for staff, there would be some redundancies.

He dismissed press speculation that the magazine had been downgraded by news retailers as “complete rubbish.”

Changes in habit buying now mean that magazines such as What PC and PC World cater for PC Direct readers, but according to Bucknor: “PC Direct still has a niche and announcements will be made in the future with regard to a replacement title.”

VNU acquired PC Direct , along with a series of other magazines, from Ziff Davis last year.

VNU Business Publishing: 020 7316 9000

Subscribers can access further information on VNU titles and other magazines by selecting “Press” from the drop down box at the top of this page.