Jose Cuervo Takes A Shot At Radio Ads

Jose Cuervo Gold Tequila is to use radio advertising for the first time this Christmas by sponsoring Virgin Radio’s Party shows over the festive period.

The deal means that the drinks brand will “own” the shows for the next four weeks. They usually go out on Saturday evenings between 6pm and 10pm, but the deal also includes Virgin Party Shows on Christmas Eve and New Year’s Eve, as well as an online promotion on the station’s website and inclusion in the weekly email newsletter, which circulates to 25,000 opt-in subscribers per week.

The campaign will carry the strapline “the tequila that will bring your night to life” and was negotiated by Virgin Radio through Carat.

Virgin Radio: 020 7434 1215 www.virginradio.co.uk

Subscribers can access the Radio database by selecting “Radio” from the drop-down box at the top of this page.