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European Multimedia Messaging Will Generate $44 billion By 2006, says The Yankee Group

European Multimedia Messaging Will Generate $44 billion By 2006, says The Yankee Group

According to Multimedia Messaging in Europe: Let the Fun Begin, a new report from the Yankee Group, multimedia messaging will be worth $44 billion by 2006. Combining voice and text-based person to person messages, new services will boost mobile revenues across Europe.

“MMS is a radically new messaging technology that will take non-voice mobile communications beyond today’s largely text-based services, toward a multimedia applications environment, where voice, text, images, and video applications can be integrated and exchanged between mobile and fixed terminals,” says Declan Lonergan, director of wireless research and consulting at the Yankee Group.

“Person-to-person messaging across all messaging system categories, from SMS to EMS and MMS, will continue to drive mobile service revenue growth in Europe. By 2006, messaging will generate $44 billion in annual service revenues. This will represent 24% of total revenues, a significant increase from the 7% produced by messaging applications during 2000.”

“To generate this level of business growth, MMS technology will become increasingly important, since it will drive consumer adoption of a diverse set of premium-priced, multimedia applications. For handset vendors, MMS will also deliver important direct benefits, by stimulating handset upgrade decisions, and therefore helping to arrest the slide in handset sales that we witnessed during 2001,” Lonergan added.

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