Emap Teams With Flytxt For SMS Rollout
Emap is to roll out SMS activity across all of its print, radio, online and TV brands. The company will work with Flytxt as its preferred supplier, which developed its first SMS campaign for Emap in November 2000, promoting Smash Hits.
Flytxt’s role in the arrangement will be to provide consultancy, build campaign applications and run data mining and other database management activities. The editorial teams of the Emap brands will remain heavily involved in management of campaigns, the drafting of messages and the interactive creative solutions.
The decision to develop this wireless project should, in addition to providing a marketing tool, become a source of advertising revenue, by allowing third parties to make promotional offers to the database in conjunction with Emap brands. As well as offering an element of interactivity in traditional media campaigns, through the use of SMS, Emap is offering sponsorship opportunities of marketing and brand led activity.
Emap: 01733 568 900 www.emap.co.uk
Recent SMS stories from MediaTel NewsLine: Major UK Brands Turn To Text MMA Produces Research To Back SMS Claims Messagizer To Launch Global Viral Campaign
Subscribers can access ten years of media news and analysis in the Archive