Digital Radio Sales Boom In Pre-Christmas Period
Sales of digital radios have increased considerably on the run-up to Christmas, prompting speculation that demand may outstrip supply.
According to Videologic Systems, which produces the new radio, sales have also been boosted by the advent of the cheaper £99 model, as well as the traditional seasonal uplift. However, a spokesperson for the company dismissed speculation that retailers may run out of the new radios, saying: “Although we have sold all the radios we can make, it is unlikely that demand will exceed supply. All indications show the new radio’s are selling very quickly and volume shipping has increased accordingly.”
The news will come as a further boost to the industry, following news that Ford is to become the first car manufacturer to fit digital radio systems in its vehicles (see Ford Shows Commitment To Digital Radio).
Earlier this month the Digital Radio Development Bureau (DRDB) announced it is to launch an advertising campaign to promote DAB digital radio and increase receiver sales (see DRDB Unveils Digital Radio Promotion).
Although uptake of digital radio has initially been slower than analysts expected, many key UK radio players have invested heavily in digital radio and would like to see that investment turn into revenue.
DRDB: 020 7306 2630 www.drdb.org.uk
Recent Related Stories from NewsLine ABC Electronic To Measure Online Radio Listening UK Players Unite To Launch First DAB Digital Radio EPG Digital One Launches Retail Promotion
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left