BBC Magazines Establishes Centralised Marketing Teams

BBC Magazines has promoted Katherine Rose, former marketing director of homes, gardening and food magazines, to the new role of marketing planning director.

The move is part of a widespread re-structuring scheme to create a central marketing planning team as part of a review of the entire marketing department. As well as the creation of a central marketing planning team, there will be dedicated areas for covermount buying, reader offers and reader services.

Rose, who will report to Ian Watson, strategy and business development manager, will recruit a team of marketing strategy and planning managers. She commented: “As well as integrated marketing within the publishing teams, this restructure is creating some key centralised services. The marketing and planning team will help to ensure that best practise is used across all our magazines and that we have a properly co-ordinated strategy for each title. We will be better able to plan activity and evaluate its effectiveness and I am looking forward to providing publishers and publishing directors with a valuable resource to call on.”

Peter Phippen, managing director of BBC Magazines, added: “We now have the most forward looking and professional marketing structure in the whole of the magazine industry.”

BBC Magazines underwent another upheaval recently, with the restructuring of its ad sales department and the appointment of Matt Teeman as advertising director (see BBC Magazines Announces Centralised Ad Team).

BBC: 020 8743 8000www.bbc.co.uk

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