02 Apr 2003 |

The Times To Promote New Public Sector Supplement

The Times is launching a major ad campaign to promote its new weekly public sector supplement, Public Agenda, which will be unveiled next week.

The new supplement, which has been created for people who work in public, education, health and non-profit organisations, includes a mixture of news, comment and analysis. The Times claims the supplement is unique, but comparison’s with The Guardian’s long established Society section have inevitably been made.

The launch of the supplement will be supported with a highly targeted marketing campaign, which includes press advertising in public sector titles such as Local Government Chronicle, Personnel Today and Human Resources.

There will also be a range of 48-sheet, cross-track activity on the London Underground at Westminster, Waterloo and Embankment stations. This will be supported by a national direct mail campaign targeting existing and potential Times readers.

Andrew Mullins, marketing director of the Times, commented: “The Times has a unique readership, with a broad cross-section of readers from both the public and private sector. An increasing number of people are switching from the private sector to the public sector and Public Agenda will keep them informed of developments and issues that will be essential to their jobs.”

The Public Agenda supplement will be included with Tuesday’s edition of The Times, meaning that it will appear on news-stands before the The Guardian‘s Society section, which is currently published on Wednesdays.

Research from the Recruitment & Employment Confederation shows that public sector job ads performed strongly in 2002, despite recruitment advertising in the press falling by 21.5% year on year (see Newspapers Face Massive Decline In Recruitment Ads).

News International: 020 7782 3922 www.newscorp.co.uk

Subscribers can access ten years of NewsLine articles by clicking the Search button to the left