According to press reports, Dennis Publishing has launched a bid for for the magazine company, I Feel Good as it seeks to extend its portfolio of titles in the UK.
IFG announced last week that it had received a bid for its assets, which include adult comic
Viz and lads mag
Jack.
The Sunday Times has identified Felix Dennis as the suitor and suggests that an acquisition policy is coming to fruition.
Dennis has made no secret of his desire to expand his publishing empire and it is thought that the IFG magazines would sit comfortably alongside other male-orientated UK titles such as Maxim and Mens Fitness.
IFG was founded by James Brown, the former editor of Loaded and GQ, in 2000. It is yet to post a profit and although losses narrowed to £285,000 in the first half of 2002 (see I Feel Good Figures Look More Pleasing In First Half), a management buyout has long been mooted.
Brown, who has a 40% share in IFG and Dennis, who commands a further 7%, have so far refused to comment on the reports.
