Wilding Joins Carat International As Vice President

Carat International has appointed Marcus Wilding as vice president, charged with the role of leading the development of its global communications services for Coke, Diageo, EMI and Epson accounts out of the Carat International London office.

Wilding joins Carat from Starcom Mediavest where he was managing director responsible for P&G Business across Europe, Middle East and Africa.

The new role will see Wilding working with Carat’s global clients, strengthening ties and establishing “real and enduring relationships with consumers.

Commenting on the position, he said:” Carat International is excellently placed to implement a full range of services specifically designed to deliver engaging communication solutions. I’m really looking forward to adding my ideas and experiences to our clients’ global communication.”

Susannah Outfin, chief executive officer of Carat International added: “Marcus will bring invaluable expertise to Carat International. His recruitment is part of our ongoing strategy and our group’s commitment to bring the broadest range of communication experience into the agency to respond to our client needs.”

Recently Carat International successfully poached Anthony Jones, ZenithOptimedia’s worldwide research director to head up its Insight division, playing a key role with some of the company’s high-profile global clients, including Vodafone, Renault, Philips, and Pernod Ricard (see Carat Signs ZenithOptimedia Man For Research Role).

Carat: 020 7430 6000 www.carat.com