55% of US online video viewers OK with web ads
The majority of US online video viewers think online video ads are at least as acceptable as television ads, according to the results of a survey from Frank N Magid Associates.
Fewer than a quarter of respondents thought online ads were more annoying than TV ads.
It found that nearly a fifth of men ages 18 to 24 thought online video ads were more acceptable than TV ads, while 10% of women the same age agreed. Older users tended to view the two as equivalent.
eMarketer recently revealed that almost 67% of US internet users – 147.5 million people – watch video online each month, and forecast that by 2014, this figure will rise to 77% of internet users, or 193.1 million people.
Elsewhere, it predicted that UK internet advertising will reach £3.79 billion this year.
By 2014, it expects this figure to be approaching £4.84 billion.