Social television website Zeebox is set to debut in the US within the next two months, and hopes to attract six million users to its two screen technology inside half a year.
The Zeebox application allows users to see what their friends are viewing, through mobile devices, while providing second-by-second aggregated contextual information on what consumers are currently watching.
Co-founder and chief technical officer, Anthony Rose, presented the app to US audiences at the TV of Tomorrow Show in San Francisco. In January BSkyB purchased a stake in Zeebox with a view to integrating the two companies' software.
A key component of Zeebox's commercial appeal is the ability to generate second screen advertising, which would allow viewers to see advertisements for products as soon as they are mentioned in a particular show.
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