C4 plans ad trials with 5m registered viewers

Channel 4’s new viewer engagement strategy has signed up five million people, up from two million at the end of 2011.

The broadcaster plans to launch a series of trials to deliver more personalised advertising using its data platform.

The incentive to viewers is an enhanced experience with exclusive content. This month users will be able to view live streaming of this year’s V Festival.

Read the full Digital TV Europe.net article here.