ABC Consumer Jan-Jun 2012: Men’s Lifestyle
Free titles Shortlist and Sport remain in poll position in the Men’s Lifestyle sector, ahead of paid-for titles Men’s Health and FHM.
Shortlist enjoyed a small 1.0% YoY and 0.5% PoP uplift, while Sport increased its distribution by 0.3% during the six-month period but is down -0.2% YoY.
Both Men’s Health and FHM – in third and fourth place – recorded yearly and six-monthly declines. FHM took a big hit, down -20.4% YoY and -12.0% PoP. IPC Media’s weekly magazine Nuts also saw a substantial drop in sales, as did Healthy for Men (published bi-monthly) and Bauer Consumer Media’s Zoo (weekly). However, it wasn’t a bleak picture for all of the Men’s titles, with GQ and Wired enjoying positive results – up 1.6% and 4% YoY respectively.
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