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Liz Jaques 

Smartphone users generate higher ARPU

According to Informa's new mobile consumer survey, smartphone users are generating an ARPU that is 32% higher on average than non-smartphone users in the UK.

The 'Smartphone usage and behaviour survey 2012', conducted in the UK, Spain, Germany and the Netherlands, also found that 94% of Apple smartphone users in the UK intend to purchase another Apple
smartphone when replacing their current device.

The youth segment in the four countries already accounts for 20% on average of
total smartphone market, which is much higher than the non-smartphone share.

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