ABC February 2013: moderate to negative growth for online newsbrands
The latest ABC digital figures, released today, show a few dips amongst some more moderate levels of growth for newspaper websites in February.
Guardian.co.uk saw the strongest growth over the previous month (which had seen huge levels of growth across the market), up 6.3% (271,987) to reach almost 4.6 million daily browsers, on average.
Meanwhile the Independent.co.uk saw slight growth of 0.2%, netting only an extra 2,143 extra browsers.
The MailOnline is still king of the pack with more than 7.6 million unique browsers each day on average, but this was down -4.7% on January (a loss of 374,000).
The Telegraph.co.uk was down -3.7%, losing 114,500 browsers, but remains in third place overall with over 3 million daily browsers.
The Sun online was down -1.7%, losing 30,000 browsers, but it was the Mirror Group Digital hardest hit with a drop of -9.7% on January. This leaves the group bottom of the pile with less than a million unique browsers.
| Site | Feb 13 Daily Average Unique Browsers | Jan 13 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 7,602,898 | 7,977,039 | -374,141 | -4.7 |
| guardian.co.uk | 4,591,357 | 4,319,370 | 271,987 | 6.3 |
| Telegraph | 3,015,099 | 3,129,599 | -114,500 | -3.7 |
| The Sun | 1,785,821 | 1,816,106 | -30,285 | -1.7 |
| The Independent | 1,216,287 | 1,214,144 | 2,143 | 0.2 |
| Mirror Group Digital | 961,455 | 1,064,924 | -103,469 | -9.7 |