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Ellen Hammett 

NME to relaunch brand

NME to relaunch brand

IPC Media has announced a 'major redevelopment' of popular title NME, which is set to relaunch on 9th October.

Under editor Mike Williams, changes include a redesigned logo, a greater Radar section both in print and online, new franchises and an enhanced 'reviews' section.

The magazine currently boasts a global audience of 3.4 million every week, and Williams commented that it is 'vitally important' for NME to continue to push things forward and innovate.

"The key values of all NME content is that it must be informative, timely, credible, inclusive and above all else, essential," he said.

Tracy Cheesman, acting publisher director of NME added: "October and the coming months will mark the next exciting chapter in NME's brand evolution as we unveil a series of developments to the magazine, and a number of new strategic partnerships.

"[...] It's our mission to super-serve [the] audience, allowing them access to NME wherever they are[...] and with the new, dynamic aesthetic, come a raft of new opportunities for our advertisers and partners."

The launch coincides with the announcement of NME's annual Monster Radar Tour 2013, which is set to kick-off on 15th November, continuing through until 27th.

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