Rajar Q3 2013: Industry reaction
Rajar has today announced 90% of the adult (15+) UK population - 47.7 million people - tuned in to their selected radio stations in the third quarter of 2013. This is up by approximately 1 million adults on the same quarter of the previous year.
Highlights this quarter include a major decline for Nick Grimshaw's BBC Radio 1 breakfast show - recording the lowest listening figures in 20 years. However, better news for Kiss FM, which saw a 16.5% quarterly and yearly increase - taking its weekly reach to more than 5 million.
Here, Newsline presents industry reaction on the latest results, with opinion from MEC Global, Gekko and ZenithOptimedia.
Click here for a full round-up of the results.
Click here to read Andy Haylett's views on the decline in listening.