IPA Bellwether Q4 2013: Industry reaction
The Q4 2013 IPA Bellwether Report, published on Thursday, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey's history.
The latest report also indicates that companies are "loosening their purse strings" as worries about the wider UK economy subside.
Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.
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