New retail tech aims to re-invigorate in-store shopping
The recession killed off a host of big name retailers, from Jessops to HMV, with the rise of online shopping, home delivery services and tough market conditions largely to blame. But can technology turn things around for Britain's high street shops?
Maxus believes that it can, which is why the media agency has developed a number of retail-focused technologies to help improve the in-store experience.
From a magic mirror to contactless Bluetooth payments, Maxus has come up with seven nifty ideas to make trawling round the bustling high street shops that little bit more exciting - designed specifically to benefit two of its clients: L'Oreal and Tesco.
Consumers who dare to stand before Maxus' Magic Mirror will undergo an interactive facial analysis, which recognises skin tone and colouring. Described as a "beauty assistant in a box", the mirror then presents a number of looks to try using the cosmetics available.
Another technology - the iShelf - has been designed to bring dull shop shelves to life by providing content for products to make it easier to compare items and promotions; while a trolley app - Wayfinder - guides consumers around the store and brings up promotions.
Last month Primesight's Lee Anderson argued that Britain's ailing high streets deserve better - and that media has a significant role to play in ensuring people keep visiting and spending in and around the high street.
"20% of the UK GDP is contributed by retail sales, 3 million people are employed on the UK high street, 100 Regent Street stores are now fitted with iBeacons, and by 2016 connected retail will influence 44% of all retail sales, so opportunity still knocks if we recognise the importance that our thriving high streets provide to the country," said Anderson.
"From a retailer standpoint, those who emerge out of the changing landscape will do so through using a mix of the online and offline experiences - making shopping more convenient and easier, whether online, in-store or through mobile applications.
"They will also increase their communication tactics to educate on the new processes, technology and experiences that are occurring for consumers."
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