2015 MediaTel Media Research Awards – shortlist announced
Judges Brian Jacobs, Laura Chaibi, Richard Marks, Catherine Blizzard, David Pidgeon and Lynne Robinson.
After a day of judging this week, the final shortlist for the 2015 MediaTel Media Research Awards has today been revealed.
The awards were conceived to recognise the organisations and individuals driving development in UK media research, where measurement and insight are at the very heart of business planning and success.
A prestigious ceremony will take place on 11 February after a three course lunch at Banking Hall in central London.
The entries, which reflected the wide range of businesses that are pushing boundaries in the media research industry, have been whittled down to the following shortlist:
Best Social Media Project
BBC – ‘Social Insights’
MEC – ‘Health Conversations in Social’
Newsworks – ‘#NewsOnTheTweet’
RadiumOne – ‘Dark Social’
Best Media Research Tracking Project
BBC & IPSOS – ‘Children’s Tracker’
Decipher – ‘Mediabug’
MediaCom – ‘School Children’s Attitude Monitor’
Sky Media – ‘Sky AdSmart’
Best Custom Media Project
Havas – ‘Meaningful Brands’
Kantar Media and the Guardian – ‘g360’
Kantar Media and Channel 4 – ‘Understanding ABC1s’
MTM – ‘Teen Attitudes Towards Violence Against Women : a study for Channel 4 and the Home Office, Supported by CrowdDNA’
News UK – ‘Tablets on the Brain’
Best Use Of Data Sets
Channel 4 – ‘Demographic Targeting’
The Guardian – ‘Ophan Analytics Warehouse’
Kantar Media – ‘TGI Ad-vantage’
RAB – ‘Radio: The ROI Multiplier’
Media Research Effectiveness Award
BDRC Continental and Channel 4 – ‘Product Placement Evaluation’
RAB – ‘Radio: The ROI Multiplier’
Royal Mail with Quadrangle and Trinity McQueen – ‘It’s all about Mail and Email’
S.P.A Future Thinking & ITV – ‘Next Generation Sponsorship: The Word is Fusion’
Excellence In Data Communication
Exterion Media
MEC
Sky IQ
Research Team of The Year
Craft
Sky Media
MEC
Thinkbox
A Grand Prix winner will also be announced during the ceremony.
Chaired by Richard Marks, director of Research the Media, the nominees were placed in the wise hands of a number of high-profile research experts.
Lynne Robinson, research director, IPA; Catherine Blizzard, director of marketing and audiences, BBC World Service; Laura Chaibi, research consultant; Brian Jacobs, founder, Brian Jacobs & Associates Ltd and David Pidgeon, editor, MediaTel’s Newsline, rigorously judged each of the nominees and chose one winner per category, before deciding on the overall Grand Prix winner.
“I know it is almost compulsory to say that the judges were overwhelmed by the quantity and quality of the entries, but we genuinely were taken aback,” said Marks.
“After all, this is the first time these awards are being held and we really didn’t know what to expect. In the end we had to put our judging meeting back by a couple of weeks in order to do justice to all the entries.
“We have some very strong shortlists here and look forward to unveiling the category winners in February. The judges have also chosen an overall Grand Prix winner for Research Project Of The Year which will be announced on the day.”
Tables are now available for the event – click here for more details – and hear from a selection of the winners at the Future of Media Research Conference on 10 March.
Join in the conversation on Twitter – @MediatelNews #MMRAs