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Niall Johnson 

ABC Online: Trinity Mirror down by over half a million

ABC Online: Trinity Mirror down by over half a million

In line with print, the festive period saw a drop for most news outlets, with just four online news platforms reporting an increase in traffic in December, according to the latest ABC results. saw the biggest change, up 7.5%, to add an extra 35,000 daily unique browsers, while the top five best-performing platforms all suffered.

Down -2.3% compared with the previous month, MailOnline lost almost 290,000 daily browsers, while dropped 141,500. A -5.8% decrease saw the Telegraph lose 213,300, while Trinity Mirror Nationals lost a hefty 584,000 visitors after a 14.3% dip.

Similarly, the Independent online and Metro were also down; however, the biggest declines, attributed to the holiday period, belonged to a number of the regional platforms, including Wales Online, and Birmingham Mail.

Alongside's moderate success, was up 1.2% in December to add an extra 8,400 daily browsers, while Daily Post (Wales) was up 3.5% to add an extra 1,400 to its 42,300 loyal visitors. A 0.3% increase saw Teeside Evening gazette net an extra 217.

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Further breakdowns and reports can found in MediaTel's Online database.

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