Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Consumer Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow
David Pidgeon 

ABCs February 2015: a gruelling month for newspapers

ABCs February 2015: a gruelling month for newspapers

The Daily Telegraph, which caused a media storm last month when its chief political editor resigned, accusing the paper of improper editorial standards to protect its advertising revenue, could be feeling the sting: a drop in circulation of more than 14,700 copies.

The latest ABC figures show a -3% drop in circulation, period on period, during a month in which the title was heavily criticised for its lack of coverage over HSBC Swiss tax-dodging allegations. The title now has a circulation of 479,937 - an all time low.

However, given the ABC reporting period ended on 22 February, and that the entire market witnessed monthly declines, it might take another month to truly assess if the scandal has had any real impact.

The Guardian certainly couldn't capitalise on its rival's woes, however, recording a period on period decline of -5%, amounting to 9,300 fewer copies sold as its print business continues its steady decline.

Elsewhere in the newspaper market, it was decidedly a gruelling month. After a rocky start to the year, February only saw a continuation of negative growth with all but one title recording circulation gains.

However, at just 0.1%, the Daily Star's growth was nothing to write home about, and amounted to only 368 extra copies being sold between January and February.

The only positive news can be reported when looking at the longer-term figures, with the Times, despite seeing a decline in February, recording year on year growth.

The Times was up 1.8%, year on year, and sold an extra 6,900 copies, whilst the Sun saw an 8.7% year on year increase shift more than 147,000 papers.

However, over the month, the Sun put in the worst performance - dropping 136,418 copies (-6.9%). Whether the paper's Page 3 furore has impacted sales, or whether the shorter month is just showing poorer-than-usual results, will have to wait until the next audit.

No other title in the daily market recorded any yearly gains, with the Daily Star actually performing the worst with a -11.7% drop (-56,500 copies), followed by the Guardian with a -10.3 decrease - amounting to 20,000 fewer issues sold than in the same period in 2014.

Sunday Market

It was an even worse picture in the Sunday market, with every title recording declines.

Overall, the entire market was down -2.5%, period on period, and down almost -10% year on year. The worst performing title in February was the Sun on Sunday, down -5.8% (amounting to -92,417 copies).

The Sunday Mirror was also down, dropping -26,980 (-3.1%), whilst the Sunday Telegraph, putting in the third worst monthly performance, dropped -2.3%, selling 8,930 fewer copies.

National Newspaper ABC Figures - February 2015
Daily Titles Feb-14 Jan-15 Feb-15 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 7,622,877 7,314,407 7,030,403 -592,484 -7.8 -284,004 -3.9
Quality
Daily Telegraph 530,246 494,675 479,937 -50,309 -9.5 -14,738 -3.0
Financial Times 224,372 219,444 210,511 -13,861 -6.2 -8,933 -4.1
Guardian 196,425 185,429 176,124 -20,301 -10.3 -9,305 -5.0
i 300,110 280,351 278,438 -21,672 -7.2 -1,913 -0.7
Independent 64,279 61,338 59,159 -5,120 -8.0 -2,179 -3.6
Times 382,198 396,621 389,051 6,853 1.8 -7,570 -1.9
Mid Market
Daily Express 491,864 457,914 448,256 -43,608 -8.9 -9,658 -2.1
Daily Mail 1,727,118 1,688,727 1,632,748 -94,370 -5.5 -55,979 -3.3
Popular
Daily Mirror 951,030 922,235 886,390 -64,640 -6.8 -35,845 -3.9
Daily Record 224,132 203,725 201,891 -22,241 -9.9 -1,834 -0.9
Daily Star 482,136 425,246 425,614 -56,522 -11.7 368 0.1
Sun 2,048,977 1,978,702 1,842,284 -206,693 -10.1 -136,418 -6.9
dailyqual
dailymid
dailypop
London Free Press ABC Figures - February 2015
London Free Press Feb-14 Jan-15 Feb-15 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,693,569 1,741,868 1,753,515 59,946 3.5 11,647 0.7
City A.M 118,441 104,292 108,052 -10,389 -8.8 3,760 3.6
London Evening Standard 805,309 877,532 883,073 77,764 9.7 5,541 0.6
Metro (London) 769,819 760,044 762,390 -7,429 -1.0 2,346 0.3
londonfree
National Newspaper ABC Figures - February 2015
Sunday Titles Feb-14 Jan-15 Feb-15 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 7,365,140 6,809,039 6,637,408 -727,732 -9.9 -171,631 -2.5
Quality
Independent On Sunday 100,953 97,646 95,903 -5,050 -5.0 -1,743 -1.8
Observer 220,810 198,368 195,906 -24,904 -11.3 -2,462 -1.2
Sunday Times 825,886 801,623 787,091 -38,795 -4.7 -14,532 -1.8
Sunday Telegraph 423,284 381,347 372,417 -50,867 -12.0 -8,930 -2.3
Mid Market
Mail On Sunday 1,586,274 1,461,571 1,450,201 -136,073 -8.6 -11,370 -0.8
Sunday Express 432,408 397,601 391,339 -41,069 -9.5 -6,262 -1.6
Sunday Post 215,261 187,260 184,854 -30,407 -14.1 -2,406 -1.3
Popular
Daily Star Sunday. 301,377 265,382 264,371 -37,006 -12.3 -1,011 -0.4
Sunday People 379,943 335,093 335,054 -44,889 -11.8 -39 -0.0
Sun on Sunday 1,695,237 1,582,359 1,489,942 -205,295 -12.1 -92,417 -5.8
Sunday Mail 252,019 222,879 219,400 -32,619 -12.9 -3,479 -1.6
Sunday Mirror 931,688 877,910 850,930 -80,758 -8.7 -26,980 -3.1
sunqual
sunmid
sunpop
National Newspaper ABC Figures - Sep 2014 - Feb 2015
Daily Titles Sep 13 - Feb 14 Aug 14 - Jan 15 Sep 14 - Feb 15 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 7,499,069 7,338,817 7,252,933 -246,136 -3.3 -85,884 -1.2
Quality
Daily Telegraph 543,272 498,468 493,257 -50,015 -9.2 -5,211 -1.0
Financial Times 237,130 215,810 215,864 -21,266 -9.0 54 0.0
Guardian 200,256 179,621 179,344 -20,912 -10.4 -277 -0.2
i 296,866 283,036 281,818 -15,048 -5.1 -1,218 -0.4
Independent 67,473 61,659 61,107 -6,366 -9.4 -552 -0.9
Times 386,883 394,340 393,104 6,221 1.6 -1,236 -0.3
Mid Market
Daily Express 507,791 463,428 458,406 -49,385 -9.7 -5,022 -1.1
Daily Mail 1,755,570 1,671,229 1,663,723 -91,847 -5.2 -7,506 -0.4
Popular
Daily Mirror 992,314 934,095 921,920 -70,394 -7.1 -12,175 -1.3
Daily Record 232,696 205,997 204,317 -28,379 -12.2 -1,680 -0.8
Daily Star 506,850 446,935 439,319 -67,531 -13.3 -7,616 -1.7
Sun 1,771,968 1,984,199 1,940,754 168,786 9.5 -43,445 -2.2
National Newspaper ABC Figures - Sep 2014 - Feb 2015
Sunday Titles Sep 13 - Feb 14 Aug 14 - Jan 15 Sep 14 - Feb 15 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 7,584,669 6,975,585 6,879,166 -705,503 -9.3 -96,419 -1.4
Quality
Independent On Sunday 104,850 100,327 98,954 -5,896 -5.6 -1,373 -1.4
Observer 224,576 199,649 198,808 -25,768 -11.5 -841 -0.4
Sunday Times 825,587 802,449 799,782 -25,805 -3.1 -2,667 -0.3
Sunday Telegraph 432,082 391,563 386,423 -45,659 -10.6 -5,140 -1.3
Mid Market
Sunday Express 443,044 407,829 402,358 -40,686 -9.2 -5,471 -1.3
Mail On Sunday 1,610,028 1,490,368 1,478,863 -131,165 -8.1 -11,505 -0.8
Sunday Post 225,331 202,117 197,329 -28,002 -12.4 -4,788 -2.4
Popular
Daily Star Sunday. 318,532 281,015 274,751 -43,781 -13.7 -6,264 -2.2
Sunday People 391,992 358,067 350,614 -41,378 -10.6 -7,453 -2.1
Sun on Sunday 1,771,968 1,607,581 1,576,516 -195,452 -11.0 -31,065 -1.9
Sunday Mail 264,956 229,392 226,080 -38,876 -14.7 -3,312 -1.4
Sunday Mirror 971,723 905,228 888,688 -83,035 -8.5 -16,540 -1.8
Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.