Ad spend growing faster in UK than anywhere in Europe
Any uncertainty about Europe appears to have been dispelled by the UK's ad markets as advertising expenditure saw 8.2% growth in Q1 2015, according to the latest figures from the Advertising Association and Warc.
Reaching £4.7bn in total, UK advertising spend in the first quarter of the year was the highest on record with growth in traditional display advertising - including television, radio and outdoor - particularly strong.
TV spot advertising rose 11.5% to reach £1.2bn for the quarter, with display advertising overall rising 8.5% to reach almost £3.2bn. Mobile's rapid rise also continued, with spend increasing 50.9% for the quarter and passing over half a billion pounds.
The 8.2% growth posted in Q1 was well ahead of the previous prediction of 6.2% - and forecasts for full year 2015 have been revised up 0.6 percentage points to 6.2%.
Separate research from Warc's International Ad Forecast shows UK adspend will rise faster than the largest European markets this year and next, and behind only India and China in a global context.
"Despite uncertainty in Europe and at home prior to the election, these figures come as a welcome boost," said Tim Lefroy, chief executive at the Advertising Association.
"Adspend is growing faster here than anywhere in Europe, to the benefit of our digital economy, creative industries and UK plc."
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Mediatel subscribers can also now gain access to adspend and revenue figures by medium and aggregated forecast trends by medium from AA/WARC, Carat, eMarketer, GroupM and ZenithOptimedia in the Media Landscape tool.
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