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ABC December: National news sites hit hard over festive period

ABC December: National news sites hit hard over festive period

The festive season took its toll on online news sites in December, with significant declines in web traffic across the board.

A -9.9% decline over the month cost body shaming/benefits-obsessed Mail Online almost 1.5 million average unique daily browsers; however, that was one of the smaller declines.

Second to the Mail, guardian.co.uk was down -15.4% (1.5 million), while a -19.6% decrease in online browsers saw Telegraph Online lose almost 1 million.

The downwards trend continued with Trinity Mirror Nationals, which lost 15.8% of its online audience in December, while the Independent was down -14.7%, Metro down -23% and express.co.uk down -18.7%.

Despite the ditching of its paywall at the end of November, Sun traffic was down -5.6% month on month, translating to a little over 91,000 unique visitors.

The only lucky news site to see an upwards lift in traffic was Daily Post (Wales), adding an extra 958 unique browsers after a 1.3% increase.

 

ABC Online Newspapers – December 2015
Site Dec 15 Daily Average Unique Browsers Nov 15 Daily Average Unique Browsers Change % Change
MailOnline 13,182,486 14,631,628 -1,449,142 -9.9
theguardian.com 7,847,537 9,276,546 -1,429,009 -15.4
Telegraph 4,038,417 5,022,155 -983,738 -19.6
Trinity Mirror Nationals 3,994,246 4,743,246 -749,000 -15.8
The Independent 2,796,267 3,277,301 -481,034 -14.7
The Sun 1,525,662 1,616,705 -91,043 -5.6
Metro 1,117,256 1,450,287 -333,031 -23.0
express.co.uk 1,065,378 1,310,798 -245,420 -18.7
dailystar.co.uk 594,230 651,577 -57,347 -8.8
manchestereveningnews.co.uk 558,095 585,100 -27,005 -4.6
Evening Standard 440,299 519,738 -79,439 -15.3
www.liverpoolecho.co.uk 422,360 469,356 -46,996 -10.0
Wales Online 258,964 314,973 -56,009 -17.8
Newcastle Chroniclelive.co.uk 203,436 205,781 -2,345 -1.1
Birmingham Mail 196,824 222,891 -26,067 -11.7
Teesside Evening Gazette 101,305 102,874 -1,569 -1.5
Daily Post (Wales) 77,177 76,219 958 1.3
Coventry Telegraph 56,067 61,891 -5,824 -9.4
Huddersfield Daily Examiner 52,772 54,061 -1,289 -2.4
Source: ABC

ABC-Dec-15-PoP
ABC-Dec-15-trend
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