Maxus has appointed Rocket Fuel’s Robert Marshall as head of programmatic.
Marshall, who has been at Rocket Fuel for the last three years – most recently as head of enterprise client services – will be responsible for heading up Maxus’ programmatic approach, including the delivery and optimisation of programmatic campaigns.
He will report into the agency’s managing partner Kirsten Miller.
“Robert brings superb knowledge, valuable experience, and a deep passion for technology to his new role at Maxus,” Miller said.
“By nature Robert is hugely curious – a quality that we believe will inspire others and also help to break new boundaries for Maxus when it comes to growing our capabilities within the programmatic sector.”
Marshall added: “Maxus aims to deliver unique marketing services to its clients and programmatic is at the heart of this offering. I look forward to working with the agency team to deliver best-in-class solutions and to ensure that Maxus delivers to clients on its ‘Lead into Change’ promise.”
