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Vice to launch new TV channel on Sky in September

Vice to launch new TV channel on Sky in September

Vice Media and Sky have announced a new partnership that will offer Viceland, the new TV channel from Vice, to Sky and NOW TV customers.

Launching in the UK in September, the 24-hour channel will be programmed, developed and produced in-house by Vice's creative team, and will be available for all Sky TV customers in their basic TV subscription packages.

NOW TV Entertainment Pass customers will also be able to watch the channel on demand.

Viceland will focus on a "distinct, immersive style" of original lifestyle and culture content for young viewers and will feature a slate of brand new VICE-produced UK programming, including a cast of talent both familiar and new to British and Irish audiences, ensuring the channel has a strong local feel and voice.

Oscar-winning film director, Spike Jonze, serves as co-president of Viceland and is overseeing the development of the new channel.

"This is the biggest move yet in our long love affair with our British and Irish audience," said Shane Smith, VICE co-founder and CEO.

"Viceland is going to give them a whole new way to experience Vice content-on their own televisions, around the clock. And partnering with Sky gives us their deep expertise in the market, and the ability to reach over 10 million households across the UK and Ireland.

"For us at Vice, this is the just the latest top-level partnership to establish the VICE presence on all screens, at all times, in all places. And as our reach grows, we're pushing our own limits and committing to telling the world's most compelling stories in new and ever better ways. We couldn't be more thrilled."

Sky Media, working with Vice, will handle ad sales for the new channel.

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