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Connected Consumer Awards 2016: The shortlist

Connected Consumer Awards 2016: The shortlist

The shortlist for the fourth annual Connected Consumer Awards has today been announced.

Known as 'The Connies', the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.

Aimed at organisations that are devising and powering connected strategies, the shortlist represents a wide variety of media focused businesses - including media owners, agencies, consultancies and technology providers.

The shortlist includes:

Best Research Project or Initiative


- 'The Social Lives of Others'
Ericsson - 'ConsumerLab'
News UK - 'Project Footprint'
Posterscope - 'Dynamic Differences'
Sky Media - 'The Landscape Explorer'
Thinkbox - 'TV Response: new rules, new roles'

Best Use of Connected Data

Channel 4

- 'Ad 4 You'
Dunnhumby - 'Facebook and FMCG advertising'
Havas Media - 'Out-of-home audience targeting with Jameson Irish Whiskey'
Sky Media - 'Sky AdSmart'

Best use of Connected Technology

Carat UK

- 'Grab a seat! It's Pimm's O'Clock'
Exterion Media UK - 'Battersea Dogs Home #lookingforyou'
Primesight - 'Lucozade Energy "Find Your Flow"'
Sky Media - 'Sky AdVance'

Connected Content Service of the Year

GrabyoYospace (with Channel 4)

- Dynamic Ad Replacement for Live Simulcast

Connected Campaign of the Year

Channel 4

- 'O2 48 hours Priority Access'
Exterion Media UK - 'Battersea Dogs Home #lookingforyou'
Facebook - 'LEGO & Facebook: Kronkiwongi'
Facebook - 'Sky Sports & Facebook'

Connected Agency of the Year

Carat UKOMD UKPosterscope

Connected Media Owner of the Year

FacebookSky MediaThe Pool

A Grand Prix winner will also be announced during a prestigious lunch at Banking Hall in central London on 5 May 2016.

Chaired by media consultant Graham Lovelace, the nominees were placed in the safe hands of a number of hand-picked media experts - including Richard Marks, managing director, Research the Media; Stacey Anklam, COO, AutoGraph inc; Mark Cross, director, Chartroom; and David Pidgeon, editor, Mediatel Newsline.

This year's awards will be followed by Mediatel's annual Connected Consumer Conference on 8 June - an all-day event that will see a number of key industry players discuss and debate the current state of the industry.

In 2015, Channel 4 won the Grand Prix - while MediaCom won Most Connected Agency for the second year running and Manning Gottlieb OMD took Best Connected Campaign for John Lewis and 'Monty the Penguin'.

To book a table for the Awards, please visit the events website.

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