Unless you’re a VIP or have a press pass, there’s a hell of a lot of queueing going on at Ad Week, which makes it the perfect place to listen in on some often strange conversations.
Here is a selection of Mediatel’s favourite overheard nuggets of media weirdness from throughout the week…
“Martin Sorrell has stolen my laptop”
– Flustered PR girl
“Well that was a total waste of fucking time”
– Agency dudes storming down Shaftesbury Avenue
“Can you please squeeze down? I need to make 10 spaces from nothing here”
– Seven foot tall security guard
“I’ve caught a bloody cold from all this air kissing”
– Bunged-up blonde
“Yeah. I’m a fucking VIP mate”
– Guy not in a two mile-long queue
“Do I need to know what a brand symbiot is?”
– Concerned delegate
“I haven’t handed out flyers like this since my uni rave days”
– Flustered PR boy
“How many people from your company have tried to use the same pass?” *awkward pause* “I’m afraid you’ll have to leave now”
– Over-zealous badge-zapping guy
“Brands should help consumers feel like they’re living in the moment…”
– Someone young from Instagram
“When the hell is anyone not living in a moment?!”
– Someone old – not from Instagram
“Why did this coffee take so long to make? …OMG this coffee’s amazing!”
– Over-caffeinated caffeine guy
“Personal video is the new premium? Yeah, until you want to watch Game of Thrones”
– YouTube critic
“Tinder is not about sex but meaningful connections”
– Malfunctioning media droid
“Please, no more storytelling”
– Fatigued delegate
“…Horizontal storytelling?”
– A storyteller late to the brand storytelling party
“Real-time storytelling starts with real-time listening”
– Someone in real time
“Ecclestone made Sorrell look like an incredibly liberal, lefty progressive. Part of me thinks the whole thing was a PR stunt to do just that”
– Conspiracy theorist at the Ham Yard Hotel
“I can hear Thinkbox grinding their teeth”
– Delegate in the YouTube session
“If we’re all the same, how can we be different?”
– Aristotle
Submit your best overheard comments to news@mediatel.co.uk
