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Data becoming an ‘increasingly powerful tool’ for OOH

Data becoming an ‘increasingly powerful tool’ for OOH

From digital dogs following people around shopping centres, to weather-sensitive campaigns, data is allowing out-of-home media to target consumers like never before.

But how are advertisers actually coping with the vast amounts of consumer data available to them?

Newsline caught up with Exterion Media’s UK managing director, Jason Cotterrell, to hear how data is impacting the way his business runs and why it’s becoming an increasingly powerful tool for OOH.

In the short video interview above, Cotterrell discusses data obstacles, the importance of finding the right talent, and whether science and art are truly ready to tie the knot.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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