MediaSense launches new adtech consultancy
L-R: Jon Bradshaw, Ryan Kangisser and Martin Brown
MediaSense is today launching the first specialist advertising and marketing technology consulting firm in Europe, Stack I/O, in response to growing demand from clients for better objectivity and transparency.
The company, which aims to give advertisers greater control of their data and technology infrastructure, was created by MediaSense's senior digital partner, Ryan Kangisser, who will become managing partner of Stack I/O alongside DataXu's Martin Brown.
Mediaocean's Jon Bradshaw also joins the team as chief technology officer.
"Many brands are struggling with the complexities of a data-driven marketing eco-system, and how best to take control of their data and technology infrastructures," Martin Brown said.
"They urgently require truly objective, transparent and expert advice and this unique opportunity to consult with clients, identify their needs and provide the best fit solution is hugely exciting."
Graham Brown, founding director of MediaSense, added: "We're acutely aware of the challenges brands face in identifying and deploying the capabilities and technology they need to deliver a dynamic, one-to-one relationship with their customers.
"With so many vested interests and conflicting advice, Stack I/O is an independent advisor brands can rely upon to create order through change, utility rather than dependency and ensure transparency across the supply chain."