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Consumer ABCs: January-June 2016: Women's Weeklies

11 Aug 2016  |  Ellen Hammett 
Consumer ABCs: January-June 2016: Women's Weeklies

Signalling a tough period for the women's weekly market, all titles recorded combined print and digital declines between January and June 2016 - with just one seeing a small uplift over the year.

In stark contrast to last period's data when it celebrated the biggest increase, OK magazine saw its print and digital audience slide by -36%.

The huge audience decrease not only lost the Northern & Shell-owned title its third place position (down to 10th) but also meant that it was the worst performing title in its market by a long shot.

Northern & Shell's Star (-15.4% PoP) and New (-12.2% PoP) also performed badly; with New losing its position in the rankings to That's Life.

Elsewhere, the bigger declines came from Time Inc's Now (-13.6% PoP) and Hearst UK's Best (-13.4% PoP).

My Weekly recorded the smallest decline over the period, down -2.9%, while the rest of the less severe declines came from the titles with the biggest combined print and digital audiences - with OK's poor performance resulting in a slight reshuffle up top.

A -3.2% PoP decline - one of the smallest across the entire market - meant that Woman's Weekly maintained its position as the second best performing weekly title, behind firm favourite Take A Break.

Woman also performed well in comparison to the rest of the market, down by -3.3% PoP.

In terms of yearly performance, Bauer's Heat was hardest hit, down -22.3%, followed closely by Now, down -21.8%.

Take A Break Series was the only title to see an increase in its print and digital audience, up 4.2% year on year.

Women's Weekly Magazines: Jan-Jun 2016 Comparisons
Print & Digital (Gross) Total Print Circulation Total Digital Circulation
Title Publisher Jan - Jun 16 % PoP % YoY Jan - Jun 16 % PoP % YoY Jan - Jun 16 % PoP % YoY
Total 3,910,910 3,890,203 20,707
Take a Break H Bauer Publishing 562,412 -4.59 -7.61 562,412 -4.59 -7.61 n/a n/a n/a
Woman's Weekly Time Inc. (UK) Ltd 284,251 -3.22 -4.23 283,919 -3.22 -4.18 332 -9.29 -30.25
Chat Time Inc. (UK) Ltd 254,530 -5.98 -7.30 253,797 -5.95 -7.18 733 -14.77 -36.48
Closer Bauer Consumer Media 244,480 -8.22 -13.80 241,812 -8.31 -13.99 2,668 0.91 7.93
Woman Time Inc. (UK) Ltd 223,199 -3.29 -9.78 222,578 -3.29 -9.72 621 -3.57 -28.62
That's Life H Bauer Publishing 220,162 -4.58 -8.76 220,162 -4.58 -8.76 n/a n/a n/a
New! Northern & Shell Magazines Ltd 216,877 -12.18 -13.70 213,222 -12.23 -13.93 3,655 -9.26 2.64
The People's Friend D C Thomson & Co Ltd 202,082 -4.25 -5.93 202,082 -4.25 -5.75 n/a n/a -100.00
Woman's Own Time Inc. (UK) Ltd 191,328 -4.71 -8.42 190,737 -4.71 -8.37 591 -4.52 -22.64
OK! Magazine Northern & Shell PLC 176,386 -36.04 -11.81 171,909 -36.39 -11.85 4,477 -18.67 -10.42
Bella H Bauer Publishing 176,018 -4.18 -5.92 176,018 -4.18 -5.92 n/a n/a n/a
Take a Break Series H Bauer Publishing 147,572 -6.99 4.18 147,572 -6.99 4.18 n/a n/a n/a
Heat Bauer Consumer Media 144,074 -11.82 -22.27 142,009 -11.91 -22.49 2,065 -5.23 -3.28
Best Hearst Magazines UK 142,850 -13.41 -16.57 141,915 -13.83 -16.95 935 230.39 167.14
Real People Hearst Magazines UK 141,421 -9.57 -9.62 140,758 -9.80 -9.83 663 92.73 75.40
Pick Me Up Time Inc. (UK) Ltd 133,481 -8.43 -7.24 133,134 -8.40 -7.14 347 -18.93 -34.16
Star Northern & Shell PLC 125,854 -15.39 -15.19 124,649 -15.42 -15.47 1,205 -11.92 29.57
Reveal Hearst Magazines UK 113,909 -7.38 -14.41 112,629 -7.82 -14.76 1,280 60.80 34.17
Now Time Inc. (UK) Ltd 109,661 -13.60 -21.83 108,940 -13.67 -21.71 721 -0.83 -36.59
My Weekly D C Thomson & Co Ltd 100,363 -2.86 -2.69 99,949 -3.26 -3.09 414 n/a n/a
ABC
WomensWeekliesJJ16
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22 May 2020 

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