NRS PADD: Solid year of readership for magazine brands
The latest NRS PADD results for magazine brands prove that print is still very much in fashion - with the majority of titles managing to retain a loyal print audience.
Between July 2015 and June 2016, half of the 14 titles surveyed drew in the majority of readers via print, with Hello, Heat, Men's Health and Empire reporting the strongest print following.
Heat's online offering, however, has paid the price since moving to a new URL - lifestyle.one - with its PC and mobile audience down significantly compared with the last period.
In an unusual turn of events, OK's PC audience almost tripled over the period. The Northern & Shell-owned title now records the third-highest PC readership behind Time Out and BBC Good Food.
Mobile continues to play an integral role for the majority of magazine brands, however, and accounts for more than half the total readership of BBC Good Food, Time Out and NME.
While PC and mobile readership was down marginally for BBC Good Food, it remains the best performing magazine brand with a combined readership of 8.1 million.
However, an influx of desktop readers has boosted OK magazine to a close second with 7.7 million.